Xbox 360 Takes Off With SMS Pre-order Campaign in India

Gaming enthusiasts in India can now join in the Xbox 360 pre-order frenzy as Microsoft, in partnership with Adidas and Electronic Arts (EA), launches the Xbox 360 SMS pre-order campaign. Just by simply SMS’ing “X360” to 8243, our Indian friends are one step closer to getting their shiny new consoles.

The pre-order combo will include a limited Edition FIFA World Cup Xbox 360 Core System at Rs 19,990 ($437USD), with a special 10 percent discount. It comes with a special custom built limited edition face plate and an EA Sports 2006 FIFA World Cup game. To sweeten the offer, Adidas will throw in two special edition FIFA World Cup T-Shirts and one special addition FIFA World Cup cap.

Mohit Anand, country manager, Microsoft, India elaborates on the Xbox 360 promotion:

Our pre-order promotion spells out the customer excitement and euphoria around the Xbox 360 India launch and has been especially designed to give Indian gamers access to the mind-blowing Xbox 360 experience. With more and more gamers wanting to get hold of their Xbox 360 console at the earliest, we are confident of an overwhelming response.

Gaming enthusiasts in India can now join in the Xbox 360 pre-order frenzy as Microsoft, in partnership with Adidas and Electronic Arts (EA), launches the Xbox 360 SMS pre-order campaign. Just by simply SMS’ing “X360” to 8243, our Indian friends are one step closer to getting their shiny new consoles.

The pre-order combo will include a limited Edition FIFA World Cup Xbox 360 Core System at Rs 19,990 ($437USD), with a special 10 percent discount. It comes with a special custom built limited edition face plate and an EA Sports 2006 FIFA World Cup game. To sweeten the offer, Adidas will throw in two special edition FIFA World Cup T-Shirts and one special addition FIFA World Cup cap.

Mohit Anand, country manager, Microsoft, India elaborates on the Xbox 360 promotion:

Our pre-order promotion spells out the customer excitement and euphoria around the Xbox 360 India launch and has been especially designed to give Indian gamers access to the mind-blowing Xbox 360 experience. With more and more gamers wanting to get hold of their Xbox 360 console at the earliest, we are confident of an overwhelming response.