Yarnton: More Wii stocks for Christmas but shortages are inevitable
In an exclusive interview with Eurogamer TV, Nintendo’s UK boss David Yarnton made a bold pledge that they are securing more stocks for Wii this Christmas than any previous launch in the company’s history. The numbers that Yarnton announced is 20 million, but he admits that even if they could produce 20 million, it wouldn’t be enough to go around on a global basis.
“I think if we could produce 20 million it wouldn’t be enough on a global basis because it’s really something that’s going to appeal to people who are not gamers as well. We’re expanding the market so there’s going to be a lot of demand from people who wouldn’t normally be buying videogames,” Yarnton stresses.
For now, Nintendo has not released a concrete territory-specific information about the console. Even in his own territory, Yarnton only managed to comment that Europe will get a reasonable proportion of the stock. When asked to clarify “reasonable proportion”, he was unable to elaborate. Instead, he stated that they are still unable to break it down into territories because of timing and production.
Meanwhile the UK price tag of Wii upon its launch on December 18 this year is £ 179 – a relatively high SRP compared with other territories. Yarnton argued, “GPB 179 is actually really good value because you also get Wii Sports with it as well. We don’t actually set a price, it’s up to retailers what price – it’s a recommendation.”
Check out what else Yarnton has to say about Wii – click on the link below and view Eurogamer TV’s interview with him. Enjoy!
Via Eurogamer TV
In an exclusive interview with Eurogamer TV, Nintendo’s UK boss David Yarnton made a bold pledge that they are securing more stocks for Wii this Christmas than any previous launch in the company’s history. The numbers that Yarnton announced is 20 million, but he admits that even if they could produce 20 million, it wouldn’t be enough to go around on a global basis.
“I think if we could produce 20 million it wouldn’t be enough on a global basis because it’s really something that’s going to appeal to people who are not gamers as well. We’re expanding the market so there’s going to be a lot of demand from people who wouldn’t normally be buying videogames,” Yarnton stresses.
For now, Nintendo has not released a concrete territory-specific information about the console. Even in his own territory, Yarnton only managed to comment that Europe will get a reasonable proportion of the stock. When asked to clarify “reasonable proportion”, he was unable to elaborate. Instead, he stated that they are still unable to break it down into territories because of timing and production.
Meanwhile the UK price tag of Wii upon its launch on December 18 this year is £ 179 – a relatively high SRP compared with other territories. Yarnton argued, “GPB 179 is actually really good value because you also get Wii Sports with it as well. We don’t actually set a price, it’s up to retailers what price – it’s a recommendation.”
Check out what else Yarnton has to say about Wii – click on the link below and view Eurogamer TV’s interview with him. Enjoy!
Via Eurogamer TV