Your PSP Gaming Will Continue After a Word from Our Sponsor…

The ads are coming! The ads are coming! And they’re headed for your PSP. Masterfoods is pioneering the use of advertising on Sony’s PlayStation portable devices. A 30-second ad for Mars was sneaked into the Lord of War trailers made for the UMD (Universal Media Disc) format playable on the consoles.

“Most advertising media exists to make money from carrying commercials – it is the revenue from advertisers that drive the business, not the content,” said the advertisers. “The great thing about DVDs, and now UMDs, is that viewers choose to pay money for their content, and so see any commercials in a more receptive light”.

The advertiser hopes the ad will help them reach the pocket of the “elusive young demographic who make up the bulk of the gaming fraternity.”  Good luck finding anything in there.
The ads are coming! The ads are coming! And they’re headed for your PSP. Masterfoods is pioneering the use of advertising on Sony’s PlayStation portable devices. A 30-second ad for Mars was sneaked into the Lord of War trailers made for the UMD (Universal Media Disc) format playable on the consoles.

“Most advertising media exists to make money from carrying commercials – it is the revenue from advertisers that drive the business, not the content,” said the advertisers. “The great thing about DVDs, and now UMDs, is that viewers choose to pay money for their content, and so see any commercials in a more receptive light”.

The advertiser hopes the ad will help them reach the pocket of the “elusive young demographic who make up the bulk of the gaming fraternity.”  Good luck finding anything in there.