Yves Guillemot: Ubidays is Ubisoft’s answer to E3
E3 today has now been reduced to a memory after IDG World Expo decided that the humongous event became financially not viable and had to be cut down to two separate events. Wedbush Morgan’s Michael Pachter saw E3’s downfall as the result of having tried too hard to satisfy every individual that was involved in the gaming industry, including the investors.
Since then, the worldwide event undeniably kept its doors closed to anyone who wasn’t invited and that kind of decreased exposure left some of the gaming companies who “market by the mass” swimming for other options. Gamers Day events primarily serve as the gaming giants’ main festivities every year, allowing the companies to allocate their own resources to providing exclusive content to the media and consumers today.
According to Ubisoft‘s CEO Yves Guillemot in a live Q&A with Games Industry, Ubidays was created to give the France-based publisher a chance to allow everyone to experience their lineup of products first-hand. “E3 is now only for the US, so we wanted to do something to help everybody see our products,” said Guillemot.
And so they organized their own “E3” over at Paris, France and called it Ubidays. Much of the news coming out today are deeply rooted in Ubisoft’s excellent execution of the event, having exposed new developments and material from highly anticipated titles from the company, including Assassin’s Creed and Tom Clancy‘s Splinter Cell: Conviction.
Ubisoft was also expected to cater to the casual gaming bracket of the market, following their newly announced My Coach lineup of casual games. With My Word Coach and My Life Coach, Ubisoft will also be able to integrate games into the non-core lifestyles of non-gamers, including aspects of cooking and weight loss all the way down to fashion design.
But Ubisoft will keep its focus on the mainstream market of gamers, especially those gamers on the handhelds and consoles. “Now the Wii, the PS3 and the 360 are on the market, it’s going to be growing very fast. We expect 50 per cent growth in the next few years, 13 to 15 per cent this year,” Guillemot commented.
Following the collective view of the Nintendo DS and Wii’s success in ushering in a new bracket of gamers to the market, Guillemot believes that Ubisoft will be able to create the type of games that will help bring in more gamers to the market.
Via Games Industry
E3 today has now been reduced to a memory after IDG World Expo decided that the humongous event became financially not viable and had to be cut down to two separate events. Wedbush Morgan’s Michael Pachter saw E3’s downfall as the result of having tried too hard to satisfy every individual that was involved in the gaming industry, including the investors.
Since then, the worldwide event undeniably kept its doors closed to anyone who wasn’t invited and that kind of decreased exposure left some of the gaming companies who “market by the mass” swimming for other options. Gamers Day events primarily serve as the gaming giants’ main festivities every year, allowing the companies to allocate their own resources to providing exclusive content to the media and consumers today.
According to Ubisoft‘s CEO Yves Guillemot in a live Q&A with Games Industry, Ubidays was created to give the France-based publisher a chance to allow everyone to experience their lineup of products first-hand. “E3 is now only for the US, so we wanted to do something to help everybody see our products,” said Guillemot.
And so they organized their own “E3” over at Paris, France and called it Ubidays. Much of the news coming out today are deeply rooted in Ubisoft’s excellent execution of the event, having exposed new developments and material from highly anticipated titles from the company, including Assassin’s Creed and Tom Clancy‘s Splinter Cell: Conviction.
Ubisoft was also expected to cater to the casual gaming bracket of the market, following their newly announced My Coach lineup of casual games. With My Word Coach and My Life Coach, Ubisoft will also be able to integrate games into the non-core lifestyles of non-gamers, including aspects of cooking and weight loss all the way down to fashion design.
But Ubisoft will keep its focus on the mainstream market of gamers, especially those gamers on the handhelds and consoles. “Now the Wii, the PS3 and the 360 are on the market, it’s going to be growing very fast. We expect 50 per cent growth in the next few years, 13 to 15 per cent this year,” Guillemot commented.
Following the collective view of the Nintendo DS and Wii’s success in ushering in a new bracket of gamers to the market, Guillemot believes that Ubisoft will be able to create the type of games that will help bring in more gamers to the market.
Via Games Industry
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