Microsoft: Just buy 360 and beer instead of PS3
This next story is quite interesting to say the least. It was literally just a couple of hours ago when we had a report on Microsoft‘s marketing campaign for the Xbox 360, specifically on its console-inspired love bus in South Korea. As if that wasn’t enough, Microsoft stretches its marketing arm once more and unleashes another strategy from straight out of nowhere.
As it goes, the company just sent a gift package to gaming site Computer and Video Games (CVG). The package contains £146 worth of Foster’s beer (alright, Foster’s Lager, for the nitpicky), as well as a love note. That’s US$ 286.86 worth of beer, in case you were wondering. And why would they spend more than a hundred quid on beer? The note offers a short and sweet explanation, and reads:
We’re pretty sure Microsoft knows full well that an act like this will be published all across the internet, especially among gaming sites. We can’t really say for sure, but building rapport between Microsoft and gaming journalists sounds like a pretty good move to us. Also, this is definitely still much cheaper than going on an all-out ad campaign and buying a TV spot or putting up a giant billboard somewhere on a busy highway. And have we mentioned that this is one of those things that will most definitely not be forgotten easily?
Microsoft… um, we drink beer, too, you know. Please?
Via CVG
This next story is quite interesting to say the least. It was literally just a couple of hours ago when we had a report on Microsoft‘s marketing campaign for the Xbox 360, specifically on its console-inspired love bus in South Korea. As if that wasn’t enough, Microsoft stretches its marketing arm once more and unleashes another strategy from straight out of nowhere.
As it goes, the company just sent a gift package to gaming site Computer and Video Games (CVG). The package contains £146 worth of Foster’s beer (alright, Foster’s Lager, for the nitpicky), as well as a love note. That’s US$ 286.86 worth of beer, in case you were wondering. And why would they spend more than a hundred quid on beer? The note offers a short and sweet explanation, and reads:
We’re pretty sure Microsoft knows full well that an act like this will be published all across the internet, especially among gaming sites. We can’t really say for sure, but building rapport between Microsoft and gaming journalists sounds like a pretty good move to us. Also, this is definitely still much cheaper than going on an all-out ad campaign and buying a TV spot or putting up a giant billboard somewhere on a busy highway. And have we mentioned that this is one of those things that will most definitely not be forgotten easily?
Microsoft… um, we drink beer, too, you know. Please?
Via CVG