Video Game Sales Fall 8 Percent Last March

It was a slow March for the video gaming industry. A study conducted by the NPD Group showed that the said industry suffered an 8 percent decrease in sales last month with software sales rounded off at $499 million.

Despite the drop, the industry still did better than the 18 to 20 percent drop forecast from top industry analysts Wedbush Morgan Securities and Lazard Capital.

The video game industry wasn’t the only one that underperformed last month. Hardware sales saw a 31 percent decline, with $220 million, and the video game accessories suffered an 11 percent drop with sales totaled at $100 million. This collective plunge has contributed to the 16 percent drop in the overall sales industry.

The NDP Group is a global consumer and retail information provider established in 1967. The organization’s studies, such as this one, allow manufacturers and retailers to make more factual and effective decisions, giving their businesses an edge in a cutthroat market.

It was a slow March for the video gaming industry. A study conducted by the NPD Group showed that the said industry suffered an 8 percent decrease in sales last month with software sales rounded off at $499 million.

Despite the drop, the industry still did better than the 18 to 20 percent drop forecast from top industry analysts Wedbush Morgan Securities and Lazard Capital.

The video game industry wasn’t the only one that underperformed last month. Hardware sales saw a 31 percent decline, with $220 million, and the video game accessories suffered an 11 percent drop with sales totaled at $100 million. This collective plunge has contributed to the 16 percent drop in the overall sales industry.

The NDP Group is a global consumer and retail information provider established in 1967. The organization’s studies, such as this one, allow manufacturers and retailers to make more factual and effective decisions, giving their businesses an edge in a cutthroat market.