Nintendo of UK Comments on Wii

The head honcho of Nintendo UK, David Yarnton, had an interview with GamesIndustry.biz about the Wii name. The name has been especially criticized in the region because “wee” is a commonly used word for “pee.” You could compare it to North Americans using the word “piss.” However, Yarnton said that all the criticism was juvenile and that they should start moving on. He thinks it’s a great name just like any other.

“I think there are a lot of words out there like that that are used for other brands, companies and things like that – words that have different connotations and so on,” he said. “I really think that if we get out of the gutter and the juvenile side of things, it’s just a word. It’s Wii. Actually, it’s not even a word, because it’s something that we’ve created from zero.”

Whether or not we’ll ever get past the name remains to be seen. He says that soon we’ll be referring to the system as Wii instead of Revolution or next-gen. I agree, but it won’t keep the name from sounding stupid a few years down the road.

The head honcho of Nintendo UK, David Yarnton, had an interview with GamesIndustry.biz about the Wii name. The name has been especially criticized in the region because “wee” is a commonly used word for “pee.” You could compare it to North Americans using the word “piss.” However, Yarnton said that all the criticism was juvenile and that they should start moving on. He thinks it’s a great name just like any other.

“I think there are a lot of words out there like that that are used for other brands, companies and things like that – words that have different connotations and so on,” he said. “I really think that if we get out of the gutter and the juvenile side of things, it’s just a word. It’s Wii. Actually, it’s not even a word, because it’s something that we’ve created from zero.”

Whether or not we’ll ever get past the name remains to be seen. He says that soon we’ll be referring to the system as Wii instead of Revolution or next-gen. I agree, but it won’t keep the name from sounding stupid a few years down the road.