SCEE: PSPgo was “to test the waters”, sales not indicative of failure

Undisputedly, the PSPgo is, in not so many words, a huge failure. A year in its existence, it’s now clear that the people just aren’t sold on it. Looking back, Sony released it merely to dip their toes in the water and see how people will bite, this according to SCEE’s Andrew House.

Undisputedly, the PSPgo is, in not so many words, a huge failure. A year in its existence, it’s now clear that the people just aren’t sold on it. Looking back, Sony released it merely to dip their toes in the water and see how people will bite, this according to SCEE’s Andrew House.

“It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learned a lot,” he said in an interview with MCV. “Is that measured by success in sales? I don’t think it is.”

“One of the reasons we launched PSPgo was to understand where that consumer behavior was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognize that consumers like their packaged media library.”

Okay, so now that the guineau pig is out and about and apparently hit a wall, what are they going to do about it? Are they just going to drop support for the PSPgo and let it die a cold, lonely death and turn their attentions back to the revival of the UMD? Maybe they’ll have some sort of consolation for it.

Or they could keep telling themselves that the sales aren’t the only gauge of success in the handheld industry.

Via [MCV UK]