Common trading costs for older iPhone models decreased in the June fourth as a result of the rising popularity of older versions.

iPhone 15 Plus
Last updated 4 hours agoA metric that is used to gauge iPhone performance indicates a decrease in average selling price for the June 2024 quarter because of the popularity older models. Apple stopped reporting the iPhones’ Average Sales Price (ASP) in 2018 Consumer Intelligence Research Partners has maintained the US WARP, which closely resembles the ASP minus the global scope, and wholesale discounts. US-WARP in the June 2020 quarter was $966. This represents a decrease from $995 in March 2024, but a rise from $948 in June 2023. The March 2024 estimate was the highest ever by CIRP. US-WARP is heavily influenced by the shift in sales towards older, cheaper iPhone models. Apple’s iPhone launch schedule is reflected in the observed trend for the June 2024 quarter. iPhone US-Weighted average selling priceAs early adopters of new models purchase them, buyers in subsequent quarters will be less inclined to purchase the most expensive models. This shift has implications for Apple’s sales strategy and expectations of investors. The overall unit sales are still high, but the increasing share of lower priced models indicates a weaker quarter for revenue. Apple’s revenue is affected by the increased percentage of Android switchers, and repeat iPhone purchasers opting for cheaper models. These insights are helpful as the company prepares for its financial results to be released on August 1. They provide a better understanding of the underlying dynamics and challenges ahead.