Activision may be threatened with Guitar Hero and Tony Hawk competition, says analyst
When a gaming company manages to churn out a hit franchise, we’d most probably think that they hit paydirt, like what Activision did when they came up with the Guitar Hero series of games. However, the benefits of coming up with a great title may be a bit of a bane as well.
According to analyst Mike Hickey from Janco Partners, the emerging competition resulting from Activision’s Guitar Hero and Tony Hawk franchises may prove to be “damaging for growth prospects”.
Of course, when talking about Guitar Hero‘s and Tony Hawk‘s competition, it can only mean Harmonix‘ Rock Band (for the Xbox 360, PS3) and EA’s Skate (also for the Xbox 360 and PS3). Hickey said that Rock Band may prove to be a compelling option in the console music gaming genre, which may eventually mean trouble for Activision itself.
Hickey said that analysts are expecting the Guitar Hero series to develop and evolve with the addition of new music peripherals in the near future, which will help the franchise in staying afloat in the midst of competition.
Via Gamasutra
When a gaming company manages to churn out a hit franchise, we’d most probably think that they hit paydirt, like what Activision did when they came up with the Guitar Hero series of games. However, the benefits of coming up with a great title may be a bit of a bane as well.
According to analyst Mike Hickey from Janco Partners, the emerging competition resulting from Activision’s Guitar Hero and Tony Hawk franchises may prove to be “damaging for growth prospects”.
Of course, when talking about Guitar Hero‘s and Tony Hawk‘s competition, it can only mean Harmonix‘ Rock Band (for the Xbox 360, PS3) and EA’s Skate (also for the Xbox 360 and PS3). Hickey said that Rock Band may prove to be a compelling option in the console music gaming genre, which may eventually mean trouble for Activision itself.
Hickey said that analysts are expecting the Guitar Hero series to develop and evolve with the addition of new music peripherals in the near future, which will help the franchise in staying afloat in the midst of competition.
Via Gamasutra
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