Activision plays the ‘tremendous value’ card to justify DJ Hero pricing

European gamers weren’t all too thrilled to find out how much DJ Hero (PS3, Xbox 360) was gonna cost in their region. Comparatively, the US pricing is much more decent than what was given to them at GB£ 107.99 (US$ 177.70). Now, Activision is speaking out about their decision on the price, and is justifying it by saying that the game does offer ‘tremendous value’. Hmmm.. the value argument. I think I’ve heard that from somewhere before.

European gamers weren’t all too thrilled to find out how much DJ Hero (PS3, Xbox 360) was gonna cost in their region. Comparatively, the US pricing is much more decent than what was given to them at GB£ 107.99 (US$ 177.70). Now, Activision is speaking out about their decision on the price, and is justifying it by saying that the game does offer ‘tremendous value’. Hmmm.. the value argument. I think I’ve heard that from somewhere before.

Said Activision,

We don’t comment on our product pricing strategies. However, we believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of music from some of the biggest artists including Jay-Z, Eminem, Benny Benassi, Gwen Stefani and Black Eyed Peas among others.

 
Does it come with this peripheral?

Well if you think about it, the “intereactive music experience with over 100 individual songs” and the “wide variety of music from some of the biggest artists” are also available with other music simulation games like Guitar Hero or Rock Band, but we don’t see them going above a hundred pound price point.

I knew it. Those darned turntable controllers cost an arm and a leg to make. And to think that price doesn’t guarantee talent.

• Deves say soundtrack exclusively created for DJ Hero
• You spin my head ’round: DJ Hero song list and gameplay details

Via Eurogamer