Adventure Ecology causes massive flooding in Second Life
The MMORPG Second Life by Linden Lab is one of the most popular games on the market with 5 million subscribers as of last March 27. Essentially a virtual world where anything is possible, it has become the subject of much talk and controversy.
Recently, it has become a staging ground for groups who want their messages to be heard. Certain groups have gone so far as to stage terrorists attacks and political protests online. The organization Adventure Ecology didn’t do anything as radical as that. They simply decided to flood various parts of the virtual world last April 4.
London, Amsterdam, Ibiza, Tokyo and other regions in Second Life were subjected to a sudden flash flood which thankfully lasted for only a few hours. The flooding of the areas was done to show the financial, and more importantly, environmental implications of global warming. David de Rothschild, a London-based environmentalist and founder of Adventure Ecology, spoke about the event saying that “Our message was, you may have a second life, but [you still need to] offset your second life in real life.”
Most of the players handled the flooding well according to most reports. Many of them even spent time speaking with members of Adventure Ecology about global warming and its dangers.
It’s no surprise that the event was well received by the SL community since their support for other events such as Red Nose Day has been well documented. Hopefully, this successful venture may inspire other environmental groups to stage events which will inform the public on the environmental problems we are experiencing.
The MMORPG Second Life by Linden Lab is one of the most popular games on the market with 5 million subscribers as of last March 27. Essentially a virtual world where anything is possible, it has become the subject of much talk and controversy.
Recently, it has become a staging ground for groups who want their messages to be heard. Certain groups have gone so far as to stage terrorists attacks and political protests online. The organization Adventure Ecology didn’t do anything as radical as that. They simply decided to flood various parts of the virtual world last April 4.
London, Amsterdam, Ibiza, Tokyo and other regions in Second Life were subjected to a sudden flash flood which thankfully lasted for only a few hours. The flooding of the areas was done to show the financial, and more importantly, environmental implications of global warming. David de Rothschild, a London-based environmentalist and founder of Adventure Ecology, spoke about the event saying that “Our message was, you may have a second life, but [you still need to] offset your second life in real life.”
Most of the players handled the flooding well according to most reports. Many of them even spent time speaking with members of Adventure Ecology about global warming and its dangers.
It’s no surprise that the event was well received by the SL community since their support for other events such as Red Nose Day has been well documented. Hopefully, this successful venture may inspire other environmental groups to stage events which will inform the public on the environmental problems we are experiencing.
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