Analyst: stay with Wii or get left behind

In a recent video interview with CNBC, the analyst Evan Wilson of Pacific Crest Securities Consumer Electronics has got only one thing to say to publishers and people in the gaming industry in general: the Wii won, and those not supporting the it will get left behind.

According to Wilson, this year’s biggest surprise was the Wii, and that despite the fact that the Xbox 360 still has its fair share of hardcore gamers, the Wii was able to go beyond the close circle of the usual hardcore members of the community, and reach out to a wider audience which consists of casual gamers and the elderly. He attributes this success to the fact that Nintendo had an offering which consisted of a highly-popular piece of hardware which was then matched up with a successful line of software. He then goes on to say that if publishers were smart, they’d spend their time and money in supporting projects for the Wii.

Asked about which companies he thinks are in a good position at the moment, he named THQ and ActiVision as those who would most likely benefit from Nintendo’s new console, while he points to Take-Two Interactive and Electronic Arts as those companies which may end up with the short end of the stick.

He also predicts that with all the buzz and successful marketing that the Wii was launched with, the demand for it can be expected to be big well into the next year.

Will his predictions come true? Stay tuned, everyone.

Via CNBC

In a recent video interview with CNBC, the analyst Evan Wilson of Pacific Crest Securities Consumer Electronics has got only one thing to say to publishers and people in the gaming industry in general: the Wii won, and those not supporting the it will get left behind.

According to Wilson, this year’s biggest surprise was the Wii, and that despite the fact that the Xbox 360 still has its fair share of hardcore gamers, the Wii was able to go beyond the close circle of the usual hardcore members of the community, and reach out to a wider audience which consists of casual gamers and the elderly. He attributes this success to the fact that Nintendo had an offering which consisted of a highly-popular piece of hardware which was then matched up with a successful line of software. He then goes on to say that if publishers were smart, they’d spend their time and money in supporting projects for the Wii.

Asked about which companies he thinks are in a good position at the moment, he named THQ and ActiVision as those who would most likely benefit from Nintendo’s new console, while he points to Take-Two Interactive and Electronic Arts as those companies which may end up with the short end of the stick.

He also predicts that with all the buzz and successful marketing that the Wii was launched with, the demand for it can be expected to be big well into the next year.

Will his predictions come true? Stay tuned, everyone.

Via CNBC