Analyst: Xbox 360 price cut didn’t affect PlayStation 3 sales
Well somebody put his foot in his mouth. Remember how analyst Jesse Divnich kept saying that sales of the PlayStation 3 will suffer if it failed to introduce a price cut like the Xbox 360 did? Yeeaaaaah… remember when that didn’t happen?
So what does Divnich have to say about it now? Click.
Well somebody put his foot in his mouth. Remember how analyst Jesse Divnich kept saying that sales of the PlayStation 3 will suffer if it failed to introduce a price cut like the Xbox 360 did?
Yeeaaaaah… remember when that didn’t happen? Sony actually reported a 94% increase in sales from last year.
Granted, half of what Divnich said was right on the money: Xbox 360 sales went through the roof. But then anyone with half a brain knew that was coming. Still, the latest data from the NPD Group shows that sales of the PlayStation 3 wasn’t affected by it at all. In fact, it increased – very slightly – by 0.1%.
This got Divnich to admit that a price cut in one console doesn’t necessarily affect sales of the other. He even cites the PS3 price cut from last year, noting that that didn’t affect sales of the 360 at the time. He still says that the PlayStation 3 is still to expensive though. It won’t pull down sales, but it won’t help it either:
Those potential PlayStation 3 owners who are turned off by the current high price point may just delay their purchase until prices come down, instead of buying the cheaper Xbox 360.
While Sony might not introduce a price cut to push its console on the market, we may see a massive uplift in sales when LittleBigPlanet finally comes out.
Related Articles:
- Divnich: LittleBigPlanet and Resistance 2 won’t pull in casual gamers like Xbox 360 price cut will
- Sony responds to analyst: our line-up’s great, still no PS3 price cut
Via Gamasutra