Capcom Amps Dead Rising’s TV Campaign
Nowadays, for a great game to sell well, it should be paired with great ads and campaigns. With this in mind, Capcom has decided to expand Dead Rising’s TV marketing campaign with a whopping $3 Million in additional funding. The added funds will be used for an extended TV campaign which will double the original scope of the campaign.
This move may be a little weird considering that the game has shipped more than 500, 000 copies within its first two weeks and that it is a top sales performer for the month of August. Capcom even added that the game has become “the fastest selling title for a Japanese publisher“. It seems that Capcom did a really great job in selling the game.
But most likely, the well-oiled and well-funded campaign aims to maintain its sales momentum up to the coming Holidays. As they say in business, longevity and consistence spells victory for a product. The original TV campaign brought ads to networks such as Comedy Central, SpikeTV, MTV, VH1, and ESPN.
Capcom said that this extension will be very similar to the initial TV outing, again targeting the 18- to 34-year-old demographic, but would add the Fox network as another venue. Whether the gamble works or falters, well, your guesses are as good as ours.
Via Next-Gen Biz
Nowadays, for a great game to sell well, it should be paired with great ads and campaigns. With this in mind, Capcom has decided to expand Dead Rising’s TV marketing campaign with a whopping $3 Million in additional funding. The added funds will be used for an extended TV campaign which will double the original scope of the campaign.
This move may be a little weird considering that the game has shipped more than 500, 000 copies within its first two weeks and that it is a top sales performer for the month of August. Capcom even added that the game has become “the fastest selling title for a Japanese publisher“. It seems that Capcom did a really great job in selling the game.
But most likely, the well-oiled and well-funded campaign aims to maintain its sales momentum up to the coming Holidays. As they say in business, longevity and consistence spells victory for a product. The original TV campaign brought ads to networks such as Comedy Central, SpikeTV, MTV, VH1, and ESPN.
Capcom said that this extension will be very similar to the initial TV outing, again targeting the 18- to 34-year-old demographic, but would add the Fox network as another venue. Whether the gamble works or falters, well, your guesses are as good as ours.
Via Next-Gen Biz
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