Dave Karraker sheds light on experiences as Sony PR head
Being the public relations head of Sony Computer Entertainment America (SCEA) doesn’t sound like a walk in the park at all, what with the console wars going on and PlayStation owners looking for new games on their platforms. Dave Karraker, man among men, handled the job for an entire year. It was far from easy, according to what we gathered from his interview with Next-Generation.
Karakker pointed out that Sony had plenty of problems during his term. The gaming giant was struggling to show consumers that the PS2 is still packing a punch, that the PSP can be a competitive multimedia device, and that the PlayStation 3 is worth its price. His goal was to make sure Sony could convey messages clearly without the competition spinning things around.
The former PR head believes Sony defeated obstacles, and is now “rounding the curve” with the Sony PS3. He cited big titles that make the console worth its price to consumers – Warhawk, Lair, Heavenly Sword, and other possible sleeper hits such as Eye of Judgment and Folklore.
Compared to the new industry he’s taking on (he’ll be working in a beverage company), Karakker defined the video game world as “more in your face and up front and up close and a personal kind of business.” The “spirits” business, as he puts it, is “more about positioning and building a loyalty for a specific type of spirit and its a much lower profile way of doing things.”
Much like the thoughts he shared in his previous interview, Karraker stressed out how important the blogs are to Sony’s efforts. The Official PlayStation Blog, for example, breaks the wall between consumers and publishers. “[PlayStation Blog] is an excellent tool for consumers to get inside information about the company, about the games, and the kind of stuff they want to hear about,” he said.
For the full interview, click on the Read link below.
Being the public relations head of Sony Computer Entertainment America (SCEA) doesn’t sound like a walk in the park at all, what with the console wars going on and PlayStation owners looking for new games on their platforms. Dave Karraker, man among men, handled the job for an entire year. It was far from easy, according to what we gathered from his interview with Next-Generation.
Karakker pointed out that Sony had plenty of problems during his term. The gaming giant was struggling to show consumers that the PS2 is still packing a punch, that the PSP can be a competitive multimedia device, and that the PlayStation 3 is worth its price. His goal was to make sure Sony could convey messages clearly without the competition spinning things around.
The former PR head believes Sony defeated obstacles, and is now “rounding the curve” with the Sony PS3. He cited big titles that make the console worth its price to consumers – Warhawk, Lair, Heavenly Sword, and other possible sleeper hits such as Eye of Judgment and Folklore.
Compared to the new industry he’s taking on (he’ll be working in a beverage company), Karakker defined the video game world as “more in your face and up front and up close and a personal kind of business.” The “spirits” business, as he puts it, is “more about positioning and building a loyalty for a specific type of spirit and its a much lower profile way of doing things.”
Much like the thoughts he shared in his previous interview, Karraker stressed out how important the blogs are to Sony’s efforts. The Official PlayStation Blog, for example, breaks the wall between consumers and publishers. “[PlayStation Blog] is an excellent tool for consumers to get inside information about the company, about the games, and the kind of stuff they want to hear about,” he said.
For the full interview, click on the Read link below.