E3Expo Releases Agenda for 2006 Conference

Attendees can register for the conferences and workshops at www.e3expo.com, where daily schedules and additional conference program information are posted. Please note: E3Expo Conference Program alumni from 2004 and 2005 will receive a special discounted rate (a savings of more than $200) if registered by April 7, 2006. The following conference sessions will be held May 10 and 11 at the Los Angeles Convention Center. (Please note: check www.e3expo.com as speakers are being added daily.)

CONFERENCE SESSIONS

TRACK 1: Creativity and Technology: Taking Control of the Next Generation of Gameplay

• The Inner Game: What Goes into the Industry’s Best-Selling Titles

Moderator: Eric Zimmerman, Co-Founder and CEO – gamelab Panelists: Louis Castle, Vice President, Creative Development – Electronic Arts – Los Angeles Kelly Flock, Executive Vice President of Worldwide Publishing – THQ, Inc. Julien Gerighty, Senior Producer – Ubisoft Entertainment (Splinter Cell Double Agent) Tetsuya Mizuguchi, Chief Creative Officer – Q Entertainment (Meteos, Lumines) Peter Molyneux, Managing Director – Lionhead Studios (The Movies) Richard Rouse, III, Director of Game Design – Midway Games (The Suffering)

• Franchise Power: Understanding the DNA of the Industry’s Greatest Games

• Cracking the Code of Creativity: Drawing Novelty, Awe and Adventure from Traditional Genres

Moderator: N’Gai Croal, General Editor, Technology – Newsweek Panelists: Lucy Bradshaw, VP, Head of Production and Development – Maxis (Spore) Rob Kay, Lead Designer – Harmonix (Guitar Hero)

• Massively Cross-Platform: Closing in on the Dream of One Game, Many Platforms

Moderator: Jessica Mulligan, Author/Consultant Panelists: Laura Fryer, Director Advance Technology Group – Microsoft Game Studies Richard Garriott, Executive Producer – NCsoft Ichiro Otobe, Chief Strategist – Square Enix Co., Ltd John Smedley, President -Sony Online Entertainment Mike Yuen, Senior Director, Gaming Group – QUALCOMM Internet Services

• Perfecting the Mix of Story, Character Development and Interactivity

Moderator: Ian Davis, Ph.D., CEO and Founder – Mad Doc Software, LLC (Empire Earth 2) Panelists: David Cage, CEO and Founder – Quantic Dream (Indigo Prophecy) Richard Dansky, Lead Clancy Writer – Ubisoft Entertainment David Jaffe, Game Director – Sony Computer Entertainment America (God of War) Marc Laidlaw, Writer/Game Designer – Valve Software (Half-Life, Half-Life 2) Neil Young, Vice President, General Manager – Electronic Arts – Los Angeles

• How Mobile Game Creators are Using High-Speed Networks and High-end Handsets to Make Wireless Games Better

Panelists: Eric Albert, Head of North American Operations – Gameloft Satoshi Nakajima, Chief Technology Officer – Square Enix Co., Ltd Robert Nashak, Chief Creative Officer – Glu Mobile Eberhard Schoneburg, Chief Executive Officer – Artificial Life (V-girl) Lincoln Wallen, Chief Technology Officer – Electronic Arts Mobile

• Sneak Peeks: Behind the Scenes of Three Upcoming Blockbuster Titles

Moderator: Geoff Keighley, Contributing Writer – Business 2.0 Panelists: Cliff Bleszinski, Lead Designer – Epic Games (showing Gears of War) Other panelists to be announced shortly.

TRACK 2: Business Strategy: Navigating New Avenues of Success

• Persistent World Possibilities: Taking the Online Experience to the Next Level

Moderator: Richard Vogel, consultant Panelists: Jeff Anderson, President and CEO – Turbine, Inc. John Blakely, Senior Producer – Sony Online Entertainment Mike Goslin, Vice President of Virtual Reality Studio – Walt Disney Internet Group (Pirates of the Caribbean) Joe Keene, Co-Chairman & CEO – Perpetual Entertainment (Gods & Heroes, Star Trek Online) Chris Lee, Senior Manager of Publishing, Strategy & Planning Group – Webzen, Inc.

• When Media Giants Muscle In: Why the Game Industry Should Care about the Acquisition Appetite of News

Corp., Viacom and Others Moderator/Panelist: Gene Mauro, Owner – Mauro Media, LLC Panelists: Graham Hopper, Senior VP and General Manager, Buena Vista Games Ross Levinsohn, President – Fox Interactive Media Stuart Snyder, General Manager – Game Tap, Turner Gaming Jeff Yapp, Executive Vice President – MTV Networks Music and Logo Enterprise Group

• Inside the Production Pipeline: Managing Costs, Expectations and Competition

Moderator: Emilie ‘Tobi’ Saulnier, Chief Executive Officer & Founder – 1st Playable Production Panelists: Andrew Ayre, Founding Partner & Co-President – Foundation 9 Entertainment Elizabeth Loverso, Director of Product Development – Ubisoft Entertainment Samantha Ryan, Chief Executive Officer – Monolith Productions

• The Next Frontier in Funding: How Hedge Funds, Foreign Money and Non-traditional Financing are Creating Opportunity for Gamemakers

Moderator: Michael Gartenberg, Vice President and Research Director – Jupiter Research Panelists: Craig Cooper, General Partner – Softbank Capital Partners Andrew Goldman, CEO, Director of Production – Pandemic Studios Daniel James, Chief Executive Officer – Three Rings Design, Inc. Mark Kern, President and CEO, Red 5 Studios Michael Pole, CEO – Trilogy Studios

• Casual Game World Tour: Learning from the Best that Asia and Europe Have to Offer

Panelists: David Moon, Head of Games Business Group – NHN USA Timo Soininen, CEO – Sulake Labs (Habbo Hotel) Calvin Yoo, Director, International Business Development – Nexon Corporation (Kart Rider)

• In-game and Around-game Ad Update: The Marketer’s Perspective

Moderator: Dave Madden, Executive VP Sales & Marketing – WildTangent, Inc. Panelists: Carol Kruse, Vice President Interactive Marketing – Coca Cola Monika Madrid, Senior Manager, Strategic Sales & Partnerships – Ubisoft Entertainment David Rubin, Brand Development Director – Unilever (Axe)

• Future Shock or Smooth Sailing Ahead: How Game Industry Leaders are Managing Risk

Panelists: Lee Jacobsen, Vice President of Business – Midway Games Dan Kelly, Vice President of Global Business Development – THQ, Inc. Jon Niermann, Senior VP and Managing Director Asia Publishing – Electronic Arts

TRACK 3: Marketing Analysis: How to Read the Market Ahead of the Competition

• Startup Strategies: Where Opportunities Still Exist

Moderator: Jason Della Rocca, Program Director – International Game Developers Association Panelists: Erik Bethke, CEO and Founder – Go Pets (Go Pets) Michael Scandizzo, President – Castaway Entertainment Warren Spector, President – Junction Point Studios, Inc. Gordon Walton, consultant

• Reaching the Connected Consumer: Tapping Their Personal Networks and Power of Persuasion

Panelists: Kathleen Gasperini, Senior Vice President – Label Networks Jillian Goldberg, Vice President Marketing – Electronic Arts Bill Stone, Chief Operating Officer, Amp’d Mobile

• Entertainment Business Summit: Where the Increased Integration of Music, Movies, TV and Games is Headed

Panelists: Mark Caplan, Executive Director Interactive – Sony Pictures Consumer Products Emily Della Maggiora, Vice President – Nielsen Interactive Entertainment Nick Earl, Vice President and General Manager – Electronic Arts Bill Kispert, Vice President of Interactive – Universal Studios

• Profiting from Innovative Online Communities

Panelists: Greg Canessa, Group Manager, Xbox Live Arcade – Microsoft Corporation Michael Cassidy, CEO and Founder – XFire, Inc. Chip Lange, Vice President, Marketing EA Online – Electronic Arts Cory Ondrejka, Vice President of Product Development – Linden Lab (Second Life)

• World View: Analysts Take Measure of the Global Marketplace

Moderator: Michael Pachter, Senior Analyst – Wedbush Morgan Securities Panelists: Anita Frazier, Entertainment Industry Analyst – The NPD Group (USA) Ben Keen, Chief Analyst – Screen Digest (UK) Antonio Tambunan, Associate Director, Head of Asia – Bear Steams Asia (Korea, China)

• The Wireless Revolution: Where to Seize Opportunity in the New Mobile Game Marketplace

Moderator: Eric Goldberg, Managing Director – Crossover Technologie Panelists: Eric Bilange, Chief Technology Officer – MFORMA Minard Hamilton, Executive Vice President of Sales and Marketing – JAMDAT Mobile, Inc. Paul Maglione, President – Vivendi Universal Games Mobile Alan Welsman, VP of European Product Management and Marketing – InfoSpace Midori Yuasa, General Manager and Senior Vice President – Capcom Mobile & Interactive Media

• The New Gamemaker: Trends in Game Making and Publishing

Moderator: Ben Sawyer, Co-founder – Digitalmill Panelists: Amy Bendotti, Senior Recruiter – Monolith Productions Sarah Branscom, Manager of Human Resources – High Moon Studios Alan Yu, Director, Studio Artist & Repertoire – Electronic Arts – Los Angeles

In addition to conference sessions, twelve in-depth workshops will be offered on May 9, including:

WORKSHOP SESSIONS

• Partnering with Madison Avenue: How to Profit from the Prominence of Games

Moderator: Michael Goodman, Senior Analyst, Media & Entertainment Strategies – Yankee Group Panelists: Craig Allen, Chief Executive Officer – Spark Unlimited (Call of Duty: Finest Hour) Kevin Browne, General Manager, New Media & Franchise Development, Xbox Live – Microsoft Corporation Arden Doss, Managing Director – Propaganda GEM Louis Figueroa, Director of Business Development – Sony Online Entertainment Julie Shumaker, Director of Videogame Advertising – Electronic Arts

• Casual Games Update: How New Business Models are Accelerating the Growth of Today’s Game Marketplace

Moderator: John Welch, President and CEO – PlayFirst, Inc. Panelists: Mike Burns, CEO and Chief Creative Officer – Fuel Industries James Gwertzman, Director of Business Development – PopCap Games James Smith, Producer – Reflexive Entertainment Alex St. John, Chief Executive Officer & Co-founder – WildTangent, Inc. Dave Williams, CMO and General Manager, Games – Atom Entertainment

• New Rules in Play: Deciphering the Modern-Day Game Deal

Moderator: Joshua Grode, Partner – Liner Yankelevitz Sunshine & Regenstreif LLP Panelists: Carianne Brown, Director of Motion Picture and Television Music – Universal Music Publishing Germaine Gioia-Horner, Vice President of Licensing – THQ Inc. Patrick O’Brien, Vice President Business Affairs – Electronic Arts Tim Riley, Worldwide Executive of Music – Activision, Inc.

• Next-Gen Game Design: How the New Consoles Stack Up

Moderator: Trent Ward, Creative Director – Backbone Entertainment Panelists: Mario Coculuzzi, Senior Producer – Ubisoft Studios – Montreal (King Kong) Don Daglow, President and CEO – Stormfront Studios Mike Kulas, President and Founder – Volition (Saints Row) Alain Tascan, Vice President and General Manager – Electronic Arts – Montreal

• Where Games Fit into the New Digital Economy

Moderator: Richard Ow, Director, Games – The NPD Group Panelists: Shawn Hardin, Vice President, Content Operations – Yahoo! Media Group Jennifer MacLean, Senior Director, Games and Entertainment – Comcast Steve Schnur, Worldwide Executive of Music and Audio – Electronic Arts TRAX Rich Wickham, Director, Windows Gaming Business – Microsoft

• Games Get Up and Go: Getting the Most out of PSP, DS and Upcoming Mobile Handsets

Moderator: Matthew Bellows, General Manager & Vice President – Floodgate Entertainment Panelists: Guha Bala, President – Vicarious Visions, Inc. Greg Ballard, President and Chief Executive Officer – Glu Mobile Yuanzhe (Michael) Cai, Director, Broadband & Gaming – Parks Associates Tim Harrison, Head of Games – Vodafone Group Services John Koller, Senior Product Manager, PSP – Sony Online Entertainment America

• Blueprint for a Killer Title: How the Pros Do It

Moderator/Panelist: Aaron Loeb, Director of Business Development – Planet Moon Studios Panelists: Karthik Bala, Chief Executive Officer – Vicarious Visions, Inc. Matt Firor, Vice President of Development, Executive Producer, Mythic Entertainment Greg Zeschuk, Joint CEO – BioWare, Corporation Gonzague de Vallois, Vice President Publishing – Gameloft

• Digital Distribution Lays Down Tracks: Where Direct-to-Consumer Game Distribution Stands Today

Moderator: Gabe Zichermann, Chief Marketing/Strategy Officer – Boonty, Inc. Panelists: Eric Hartness, Senior Director of Marketing – EA Nation – Electronic Arts Ray Muzyka, Joint CEO – BioWare, Corporation Royal O’Brien, Founder/CEO – Game xStream Yoav Tzurya, Chief Operating Officer – Exent Technologies

• Special Midday Sessions

Participating in one of three lunchtime sessions is Will Wright, Maxis chief designer and creator of The Sims series of games and the upcoming Spore.