Elebits is the new Godzilla: mascot attacks Japan

Hey, guys. How about another break from all the serious stuff going on? The Nintendo family is all about fun and warm hugs, after all, ain’t it? Here’s a neat little video to start your day with a good hearty laugh.

Say, what do you get when you combine a human-sized Elebits mascot, a pushcart team, and a bunch of Japanese kids together? The simple fact that the Japanese are involved is probably enough to get you guys giggling like a third-grader high on some Pez. You might think it’s all cutesy-wutesy when a light-blue Elebit starts touring (what seems to be) an airport, but be warned: chaos is just a zap away!

Help me! I’m fallin’ an’ I can’t get up!

The horror! No anti-gravity physics gun can save you now. Just as the Elebit is about to be wheeled off, it loses its balance and slaps a kid square on the face with its floppy ear. Looks like someone took a mighty swig of sake before jumping into that super-sized sparky. And notice its freaky Elebit-dance as, when it’s finally taken down the lobby, it sways its head – bobbing left, bobbing right, with an orange ball precariously sitting on top – and flaps its arm stumps like an over-excited fat canary.

Kidding aside, don’t you just love the Japanese? Nice marketing move on the part of Konami! Their campaign seems to be built around the concept of: If you can’t beat them, nor join them… why not smother them with cuteness?

Hey, guys. How about another break from all the serious stuff going on? The Nintendo family is all about fun and warm hugs, after all, ain’t it? Here’s a neat little video to start your day with a good hearty laugh.

Say, what do you get when you combine a human-sized Elebits mascot, a pushcart team, and a bunch of Japanese kids together? The simple fact that the Japanese are involved is probably enough to get you guys giggling like a third-grader high on some Pez. You might think it’s all cutesy-wutesy when a light-blue Elebit starts touring (what seems to be) an airport, but be warned: chaos is just a zap away!

Help me! I’m fallin’ an’ I can’t get up!

The horror! No anti-gravity physics gun can save you now. Just as the Elebit is about to be wheeled off, it loses its balance and slaps a kid square on the face with its floppy ear. Looks like someone took a mighty swig of sake before jumping into that super-sized sparky. And notice its freaky Elebit-dance as, when it’s finally taken down the lobby, it sways its head – bobbing left, bobbing right, with an orange ball precariously sitting on top – and flaps its arm stumps like an over-excited fat canary.

Kidding aside, don’t you just love the Japanese? Nice marketing move on the part of Konami! Their campaign seems to be built around the concept of: If you can’t beat them, nor join them… why not smother them with cuteness?

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