GDC 08: Sony believes PS3 is the best platform for small developers

If you’re affiliated with a fledgling video game development company, you probably know how much of a challenge it can be to get your audience’s attention in a highly competitive industry. What, then would the best platform be for you? According Scott Steinberg of Sony, it’s the  PlayStation 3. Find out why he said what he said in the full article, after the jump.

Confidence in one’s product is usually a good thing. That’s exactly what Scott Steinberg, Vice President of Product Marketing for Sony Computer Entertainment of America (SCEA), has expressed regarding the PlayStation 3 console, touting it as “the best platform” for small developers who want to get their games across to their audience.

Steinberg’s statement was basically a response to the announcements that Microsoft‘s XNA chief made at the 2008 Game Developer’s Conference.

It was interesting in the sense that what they were talking about we’ve sort of been doing for the last couple of years with PSN and giving smaller, start-up, entrepreneurial developers the chance to get in and make their games available on the PSN.

Steinberg supported his argument by pointing out the contrast between the PlayStation 3’s free online services and the Xbox 360’s Gold membership requirement.  The Sony exec said that he thought the PS3 was better choice because “the PS3 owner has the ability to go online day one without having to cut a check.”

Finally, Steinberg best summarized the company’s confidence in its product this way:

I think on a global basis, the PS3 brand is going to be the winner. I think the story is already written in Europe and in Japan. In the US it is sort of a ‘jump ball’ that is remaining, but quite candidly I think if a small, start-up company wanted to have global access to their content, and have global commercial potential for their content, Sony is by far the best platform.

Steinberg also discussed a number of other topics, such as the Blu-ray’s “victory” over HD-DVD in the format wars and PlayStation Home service. If you’d like more information on these, feel free to click on the source link below for the full interview.