Ghostbusters, Riddick and 50 Cent games not “exploitable” enough for Activision Blizzard
Activision Blizzard CEO Bobby Kotick explains why they decided not to retain all of Vivendi‘s games when the two companies merged. The reason? The games just weren’t “exploitable” enough. More in the full article.
Activision Blizzard CEO, Bobby Kotick, sat down with a financial analyst and talked about why they decided not to retain all of Vivendi‘s titles when the two companies merged.
The analyst did not name any games, but titles such as Ghostbusters (Xbox 360, PS3, Wii, DS), 50 Cent: Blood On The Sand (Xbox 360, PS3), and The Chronicles of Riddick: Assault on Dark Athena (Xbox 360, PS3) were not retained and are now with new publishers. Such games, according to Kotick, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become US$ 100 million dollar franchises.”
Kotick did not get specific on titles, instead he focused on Activision’s publishing philosophy. “I think, generally, our strategy has been focusing on the products that have those attributes and characteristics, the products that we know that if we release them today, we’ll be working on them 10 years from now,” he said.
Kotick leaves us with their plan to release “15 properties across more than 70 SKUs.” He adds that it’ll have 3 or maybe even 4 new IPs. So if we take their publishing philosophy in mind, we can expect big franchises coming in that set.
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