GTA : Exclusive Content for Xbox Live

Microsoft and Rockstar Games, publishers of the (in)famous Grand Theft Auto series, have recently announced an alliance to bring exclusive episodic content to Xbox Live for the upcoming release of Grand Theft Auto IV.

This is a good move for Microsoft as it aims to provide the console with more ammo for the upcoming release of the PlayStation 3 which is due to arrive this November. At present, there’s no word from the Sony camp as to whether it will counter with an offer of its own; but Sam Houser, executive producer and founder of Rockstar was quoted saying that “through Xbox Live, we have a unique opportunity to reach out to our audience in new ways.” Peter Moore, corporate vice president of the Interactive Entertainment Business, also added, “few franchises have had the profound impact on our industry as Grand Theft Auto, Grand Theft Auto IV in high definition on Xbox 360? We couldnÂ’t be more excited to have the title on our platform from day one.”

The Xbox 360 version of Grand Theft Auto IV is expected to hit North American stores on October 16, 2007. Whatever this new episodic content is will surely be welcomed by GTA enthusiasts.

Microsoft and Rockstar Games, publishers of the (in)famous Grand Theft Auto series, have recently announced an alliance to bring exclusive episodic content to Xbox Live for the upcoming release of Grand Theft Auto IV.

This is a good move for Microsoft as it aims to provide the console with more ammo for the upcoming release of the PlayStation 3 which is due to arrive this November. At present, there’s no word from the Sony camp as to whether it will counter with an offer of its own; but Sam Houser, executive producer and founder of Rockstar was quoted saying that “through Xbox Live, we have a unique opportunity to reach out to our audience in new ways.” Peter Moore, corporate vice president of the Interactive Entertainment Business, also added, “few franchises have had the profound impact on our industry as Grand Theft Auto, Grand Theft Auto IV in high definition on Xbox 360? We couldnÂ’t be more excited to have the title on our platform from day one.”

The Xbox 360 version of Grand Theft Auto IV is expected to hit North American stores on October 16, 2007. Whatever this new episodic content is will surely be welcomed by GTA enthusiasts.