History Review: How Xbox Happened

In the late 1990s, Bill Gates was becoming increasingly frustrated by Sony’s success in the videogames market, and his company’s lack of movement into America’s living rooms. Read this chapter from the book ‘Smartbomb’ for the inside story on what happened next…

Xboxa_1233

Next-gen.biz has posted a review on the history of the Xbox. Good reminiscence.

“In the fourth and last instalment from Smartbomb, authors Heather Chaplin and Aaron Ruby investigate how and why Microsoft got into the console games market, and some of the personalities involved in that process.

Smartbomb: The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution (Algonquin Books) is by Heather Chaplin and Aaron Ruby. Next Generation has published four chapters. You can find them in the ‘Opinions’ section or search ‘Chaplin’.

 Two years before the XboxÂ’s launch, Bill Gates and his top executives retreated to Puget Sound to discuss MicrosoftÂ’s business model.

A seismic shift was under way. The late nineties was a time of a burgeoning new consensus among media pundits and high-tech industry folks that the consumer world would turn its eye from desktop computers toward “information appliances.” …”

Read the full article [here].

In the late 1990s, Bill Gates was becoming increasingly frustrated by Sony’s success in the videogames market, and his company’s lack of movement into America’s living rooms. Read this chapter from the book ‘Smartbomb’ for the inside story on what happened next…

Xboxa_1233

Next-gen.biz has posted a review on the history of the Xbox. Good reminiscence.

“In the fourth and last instalment from Smartbomb, authors Heather Chaplin and Aaron Ruby investigate how and why Microsoft got into the console games market, and some of the personalities involved in that process.

Smartbomb: The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution (Algonquin Books) is by Heather Chaplin and Aaron Ruby. Next Generation has published four chapters. You can find them in the ‘Opinions’ section or search ‘Chaplin’.

 Two years before the XboxÂ’s launch, Bill Gates and his top executives retreated to Puget Sound to discuss MicrosoftÂ’s business model.

A seismic shift was under way. The late nineties was a time of a burgeoning new consensus among media pundits and high-tech industry folks that the consumer world would turn its eye from desktop computers toward “information appliances.” …”

Read the full article [here].

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