ITI Techmedia game design methodology revealed

Paul Sheppard of ITI Techmedia and CEO Andrew McLennan of Metaforic will be speaking in the sponsored speaker session of the Game Developers’ Conference (GDC). The conference will be held in San Francisco from March 5 to 9. Other speakers to be at the event are Phil Harrison and Shigeru Miyamoto.

The session’s topic will reveal a working notation for game design that will allow the game experience to be evaluated even before the game undergoes production. The new methodology is expected to cut millions from game development costs. ITI Techmedia announced that US$ 10 million has been invested to standardize and establish the development platform worldwide.

The platform should reflect this new methodology, including standard production processes and distribution methods for online PC, console and handheld games. Hand-in-hand with Metaforic Ltd, the Scottish company will demonstrate how developers can already gauge their game’s fun factor by using “difficulty graphs.”

Even before production, designers can tweak difficulty levels to keep the game fun, and avoiding the opposite extremes of boredom and frustration. Metaforic will be the organization to commercialize the game design technology. The methodology is a product of ITI Techmedia’s research and development program.

Andrew McLennan reasons out, “The black art of Game Design is being able to make games that are fun and playable. This research is beginning to shed light on practical ways to understand if a design is likely to be good in a way that working game designers can use, tune and play with.”

ITI TechmediaÂ’s sponsored speaker session will take place on Wednesday, March 7 at 4pm. Representatives from both ITI Techmedia and Metaforic can also be found at Meeting Room 6109 in the North Hall.

Paul Sheppard of ITI Techmedia and CEO Andrew McLennan of Metaforic will be speaking in the sponsored speaker session of the Game Developers’ Conference (GDC). The conference will be held in San Francisco from March 5 to 9. Other speakers to be at the event are Phil Harrison and Shigeru Miyamoto.

The session’s topic will reveal a working notation for game design that will allow the game experience to be evaluated even before the game undergoes production. The new methodology is expected to cut millions from game development costs. ITI Techmedia announced that US$ 10 million has been invested to standardize and establish the development platform worldwide.

The platform should reflect this new methodology, including standard production processes and distribution methods for online PC, console and handheld games. Hand-in-hand with Metaforic Ltd, the Scottish company will demonstrate how developers can already gauge their game’s fun factor by using “difficulty graphs.”

Even before production, designers can tweak difficulty levels to keep the game fun, and avoiding the opposite extremes of boredom and frustration. Metaforic will be the organization to commercialize the game design technology. The methodology is a product of ITI Techmedia’s research and development program.

Andrew McLennan reasons out, “The black art of Game Design is being able to make games that are fun and playable. This research is beginning to shed light on practical ways to understand if a design is likely to be good in a way that working game designers can use, tune and play with.”

ITI TechmediaÂ’s sponsored speaker session will take place on Wednesday, March 7 at 4pm. Representatives from both ITI Techmedia and Metaforic can also be found at Meeting Room 6109 in the North Hall.