Jack Tretton on Sony Losing GTA Exclusivity

gtaThe Grand Theft Auto series has played a big part in the success of PS2. Much of it can be attributed to Sony‘s exclusivity deal with Rockstar. With the simultaneous Xbox 360 and PS3 release for Grand Theft Auto IV, SCEA‘s co-chief operating officer Jack Tretton dismissed the notion that loss of exclusivity will hurt Sony. Tretton said,  There’s no question that having the Grand Theft Auto franchise helped us a lot and helped us sell some units, but I don’t think the battle would be any different with or without Grand Theft Auto…No, I don’t think it hurts us. No, I really don’t.

It seems that Sony continues to take a bullish and arrogant PR approach to issues surrounding Sony. When asked about his thoughts on the effect of PS3’s price to consumers, as compared to Xbox 360, Tretton didn’t show any signs of letting up, Well, I guess if price is the only consideration, then we’ve won the war, because we’ve got a $129 PlayStation 2 that outsells the Xbox 360 today.

gtaThe Grand Theft Auto series has played a big part in the success of PS2. Much of it can be attributed to Sony‘s exclusivity deal with Rockstar. With the simultaneous Xbox 360 and PS3 release for Grand Theft Auto IV, SCEA‘s co-chief operating officer Jack Tretton dismissed the notion that loss of exclusivity will hurt Sony. Tretton said,  There’s no question that having the Grand Theft Auto franchise helped us a lot and helped us sell some units, but I don’t think the battle would be any different with or without Grand Theft Auto…No, I don’t think it hurts us. No, I really don’t.

It seems that Sony continues to take a bullish and arrogant PR approach to issues surrounding Sony. When asked about his thoughts on the effect of PS3’s price to consumers, as compared to Xbox 360, Tretton didn’t show any signs of letting up, Well, I guess if price is the only consideration, then we’ve won the war, because we’ve got a $129 PlayStation 2 that outsells the Xbox 360 today.

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