Kameraflage: envisioning the invisible

The human eye can only see the colors within the visible spectrum of light. What that basically means is that there’s a bunch of other colors we can’t see, but our cameras can though. Now new technology called Kameraflage is aiming to use it as their invisible ink.

Kameraflage basically puts in an extra layer of images – within the color range human eyes can’t see – where it becomes visible through the lens of a digital camera. (That includes cameras built into mobile phones too!

 This actually opens up a whole new method of advertising and capitalization in a market that was once invisible (literally). Kameraflage has some pretty good ideas on how it can be used:

• Stopping movie piracy: If people record movies straight out from the cinema, their cameras will also record that extra layer of content, permanently tagging that recording as a piracy.
• Advertising: Now you can advertise in places where it would have been inappropriate before, like a museum. Now people don’t have to see it unless they intentionally point a camera at it.
• Fashion: Uniforms? Boo. Now you can spice it up (secretly though) with the new Kamerflage technology.

So it’s un-x-ray vision?

The human eye can only see the colors within the visible spectrum of light. What that basically means is that there’s a bunch of other colors we can’t see, but our cameras can though. Now new technology called Kameraflage is aiming to use it as their invisible ink.

Kameraflage basically puts in an extra layer of images – within the color range human eyes can’t see – where it becomes visible through the lens of a digital camera. (That includes cameras built into mobile phones too!

 This actually opens up a whole new method of advertising and capitalization in a market that was once invisible (literally). Kameraflage has some pretty good ideas on how it can be used:

• Stopping movie piracy: If people record movies straight out from the cinema, their cameras will also record that extra layer of content, permanently tagging that recording as a piracy.
• Advertising: Now you can advertise in places where it would have been inappropriate before, like a museum. Now people don’t have to see it unless they intentionally point a camera at it.
• Fashion: Uniforms? Boo. Now you can spice it up (secretly though) with the new Kamerflage technology.

So it’s un-x-ray vision?