Karakker’s final thoughts on leaving Sony

After a good year of working as Sony Computer Entertainment America’s PR head, Dave Karakker decided to leave his post to join SKYY Spirits as the beverage maker’s man. Before anyone frowns at Sony for losing people, Karakker stressed out that his decision has nothing to do the with company.

Earlier, he stated that “a global opportunity” near his home was the main reason of leaving. That isn’t to say working for Sony is a lesser alternative, because he told Kotaku that the gaming giant “is in an excellent position right now in terms of upward momentum.” Karakker went on to talk about his stint at Sony:

I’ve never worked at a company that has had such a strong line up of games for just one platform and that includes Sega. In terms of rounding the curve or coming over the top of the hill, Sony is right there and it’s only going to get better for PlayStation fans. That light is right there at the end of the tunnel and you can almost touch it at this point.

Some four prospects are “super-capable” in taking the PR spot, he said. Karakker admitted that it was a “hugely important role” for Sony, so he had suggestions on what the next person in line should do. First off, he gave importance to open communication with the media, especially the blogs.

As he sees it, there are more methods to reach consumers now than ten years ago. He continued, saying unlike his days with Sega a few years ago, blogs are now important in breaking down the walls between consumers and publishers. Journalists are still important though, he added. “You always have to have some form of editorial or people won’t believe you.”

For those who are curious, Karakker will be enjoying a few days of relaxation before going back to work on October 1 with God of War II and Heavenly Sword in his hands. Expect to find him fragging you in Warhawk, or in XBL games as he’ll be playing on the Elite Aaron Greenberg sent him.

After a good year of working as Sony Computer Entertainment America’s PR head, Dave Karakker decided to leave his post to join SKYY Spirits as the beverage maker’s man. Before anyone frowns at Sony for losing people, Karakker stressed out that his decision has nothing to do the with company.

Earlier, he stated that “a global opportunity” near his home was the main reason of leaving. That isn’t to say working for Sony is a lesser alternative, because he told Kotaku that the gaming giant “is in an excellent position right now in terms of upward momentum.” Karakker went on to talk about his stint at Sony:

I’ve never worked at a company that has had such a strong line up of games for just one platform and that includes Sega. In terms of rounding the curve or coming over the top of the hill, Sony is right there and it’s only going to get better for PlayStation fans. That light is right there at the end of the tunnel and you can almost touch it at this point.

Some four prospects are “super-capable” in taking the PR spot, he said. Karakker admitted that it was a “hugely important role” for Sony, so he had suggestions on what the next person in line should do. First off, he gave importance to open communication with the media, especially the blogs.

As he sees it, there are more methods to reach consumers now than ten years ago. He continued, saying unlike his days with Sega a few years ago, blogs are now important in breaking down the walls between consumers and publishers. Journalists are still important though, he added. “You always have to have some form of editorial or people won’t believe you.”

For those who are curious, Karakker will be enjoying a few days of relaxation before going back to work on October 1 with God of War II and Heavenly Sword in his hands. Expect to find him fragging you in Warhawk, or in XBL games as he’ll be playing on the Elite Aaron Greenberg sent him.