Microsoft dishes out US$ 8 million marketing budget for holidays

Who says the Christmas spirit doesn’t include some healthy competition? Microsoft has announced that it’s dishing out GBP 4 million (US$ 8 million smackeroos), matching Sony’s own marketing budget in the UK. More in the full article.

Who says the Christmas spirit doesn’t include some healthy competition? Microsoft has announced that it’s dishing out GBP 4 million (US$ 8 million smackeroos), thus matching Sony’s own marketing budget in the UK.

The greater part of that budget will be going into TV advertising (which has already been running for a few weeks) and delivering the message that “with over 300 games […] there really is something for everyone” says Microsoft’s Stephen McGill.

The theme for this year is “bringing friends and families together.”