Microsoft’s 10 million target remains

Xbox 360It is a given fact that generally, manufacturers lose money whenever they release new consoles. Profits would then start coming in, as production cost begins to go down and software-related revenue begins. It wouldn’t be a surprise if the same thing would happen to Sony and Nintendo as they launch their respective machines this November.

On the other hand, Microsoft have been enjoying a one year headstart. It would even be remembered that the giant computer conglomerate is targetting to ship 10 million Xbox 360s before the year ends. In an announcement last Thursday, Microsoft Chief Financial Officer Chris Liddell said the target still holds and now, they’ve already surpass the halfway mark.

“The company is confident it can meet its target to ship 10 million of its next-generation game consoles by the end of 2006,” Liddell announced. Accordingly, a grand total of 6 million units have already been shipped worldwide. 3.6 million units have been sent to North America while Europe received 1.7 million. 700, 000 others went to other regions.

The Microsoft official went on by saying that they’re “progressively lowering the manufacturing costs of the console, so even for the ones we do sell, we are in a better shape from a loss per console perspective.” The company just posted an 11 percent rise in fiscal first-quarter profit and the X360 division trimmed first-quarter loss to U.S.$ 96 million from U.S. $ 173 million a year earlier.

Sony already announced the PS3 will be making its debut in Japan while Nintendo plans to have the Wii launch first in North America. It would be interesting to know if Microsoft would be focusing the remaining 4 million X360s in those areas.

Via WashingtonPost

Xbox 360It is a given fact that generally, manufacturers lose money whenever they release new consoles. Profits would then start coming in, as production cost begins to go down and software-related revenue begins. It wouldn’t be a surprise if the same thing would happen to Sony and Nintendo as they launch their respective machines this November.

On the other hand, Microsoft have been enjoying a one year headstart. It would even be remembered that the giant computer conglomerate is targetting to ship 10 million Xbox 360s before the year ends. In an announcement last Thursday, Microsoft Chief Financial Officer Chris Liddell said the target still holds and now, they’ve already surpass the halfway mark.

“The company is confident it can meet its target to ship 10 million of its next-generation game consoles by the end of 2006,” Liddell announced. Accordingly, a grand total of 6 million units have already been shipped worldwide. 3.6 million units have been sent to North America while Europe received 1.7 million. 700, 000 others went to other regions.

The Microsoft official went on by saying that they’re “progressively lowering the manufacturing costs of the console, so even for the ones we do sell, we are in a better shape from a loss per console perspective.” The company just posted an 11 percent rise in fiscal first-quarter profit and the X360 division trimmed first-quarter loss to U.S.$ 96 million from U.S. $ 173 million a year earlier.

Sony already announced the PS3 will be making its debut in Japan while Nintendo plans to have the Wii launch first in North America. It would be interesting to know if Microsoft would be focusing the remaining 4 million X360s in those areas.

Via WashingtonPost

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