Microsoft’s response to the latest NPD Group sales data results

The Microsoft logo - Image 1The NPD Group’s sales report is in, and Microsoft has noted the success of its Xbox 360 console over the past month. How successful? Well, Microsoft has pointed out total revenues generated by its console and the strong showing of Xbox 360 titles.

You’ll see what Microsoft means by clicking the “read more” link below.

The NPD Group sales data results: Microsoft's response - Image 1Buoyed by the NPD Group’s sales report, which indicated the US$ 1.26 million in Xbox 360 sales and the strong following of Halo 3 and Call of Duty 4: Modern Warfare (PS3, Xbox 360, PC), Microsoft has pointed out that the Xbox 360’s sales amounted to a total of US$ 4.8 billion, significantly more than Sony or Nintendo.

Furthermore, Microsoft has also claimed that the gap between the PS3 and the Xbox 360 is widening. Consider the following:

  • NPD data has confirmed that consumers spent more money (the aforementioned US$4.8 billion) on the Xbox 360, far more than either the Nintendo Wii (US$ 3.5 billion) or the Sony PS3 (US$ 2.2 billion).
  • More than half of all the games on the NPD’s top 20 list for 2007 were on the Xbox 360, including Assassin’s Creed and Rock Band
  • Halo 3 was the sixth best selling title in December, selling 742,000 units.
  • The Xbox Live network service boasts of 10 million customers and growing.

Given the figures, Microsoft is very optimistic about 2008. We, too, are curious to see if the company will be able to do a repeat performance this year.

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