Microsoft’s Robbie Bach gives first official confirmation for Xbox 360 Arcade

Robbie Bach, the head of Microsoft‘s Entertainment and Devices division, has confirmed the widely-rumored Xbox 360 Arcade pack. The new pack, which comes bundled with a variety of casual games, will be available for US$ 279.

With the Xbox 360 Arcade, Microsoft looks to capture the casual gaming demographic that has so far been enamored with the Nintendo Wii home video game console. Here’s what Bach told the Financial Times:

Arcade becomes [for us] the ability to bring in a new set of audiences. TheyÂ’re probably a little bit more casually focused, theyÂ’re looking for a new family experience or theyÂ’re more price focused.

Bach’s is the first official confirmation of the Xbox 360 Arcade pack. The pack is rumored to launch on October 23 but no official launch date has been announced yet. Keep checking back here on QJ.NET for more updates.

Via Financial Times

Robbie Bach, the head of Microsoft‘s Entertainment and Devices division, has confirmed the widely-rumored Xbox 360 Arcade pack. The new pack, which comes bundled with a variety of casual games, will be available for US$ 279.

With the Xbox 360 Arcade, Microsoft looks to capture the casual gaming demographic that has so far been enamored with the Nintendo Wii home video game console. Here’s what Bach told the Financial Times:

Arcade becomes [for us] the ability to bring in a new set of audiences. TheyÂ’re probably a little bit more casually focused, theyÂ’re looking for a new family experience or theyÂ’re more price focused.

Bach’s is the first official confirmation of the Xbox 360 Arcade pack. The pack is rumored to launch on October 23 but no official launch date has been announced yet. Keep checking back here on QJ.NET for more updates.

Via Financial Times