OneBigGame gears up for one noble cause

Here’s an idea to end all publisher base ideas – a non-profit game publishing company which will devote its revenues for charities and causes that it advocates.

Rookie game publishing company OneBigGame intends to do just that by embarking on a mission never before attempted by any developer- existing or otherwise.

The game company stated through a press release that the video game industry is among the largest entertainment markets in the world and has a great resource of creative material. It also exercises great influence over popular culture and that’s where the company comes in.

By capitalizing on the market opportunity, the game can advocate the causes that it believes in and at the same time, generate revenues to aid charities in line with its vision.

“Over the past months, we have been conducting informal talks with a wide variety of games industry people, and we are confident the development community is ready for a large scale industry wide charity initiative,” says Martin de Ronde, founder of the OneBigGame initiative.

Mr. de Ronde is recognized for his role in co-founding game outfit Guerrilla games which released titles Killzone for the PS2 and Shellshock for the Xbox. It is still unclear how details will work out regarding finances and charity, but expect more light to be shed when the company officially goes public in Game Developer’s Conference 2007 in San Francisco.

Here’s an idea to end all publisher base ideas – a non-profit game publishing company which will devote its revenues for charities and causes that it advocates.

Rookie game publishing company OneBigGame intends to do just that by embarking on a mission never before attempted by any developer- existing or otherwise.

The game company stated through a press release that the video game industry is among the largest entertainment markets in the world and has a great resource of creative material. It also exercises great influence over popular culture and that’s where the company comes in.

By capitalizing on the market opportunity, the game can advocate the causes that it believes in and at the same time, generate revenues to aid charities in line with its vision.

“Over the past months, we have been conducting informal talks with a wide variety of games industry people, and we are confident the development community is ready for a large scale industry wide charity initiative,” says Martin de Ronde, founder of the OneBigGame initiative.

Mr. de Ronde is recognized for his role in co-founding game outfit Guerrilla games which released titles Killzone for the PS2 and Shellshock for the Xbox. It is still unclear how details will work out regarding finances and charity, but expect more light to be shed when the company officially goes public in Game Developer’s Conference 2007 in San Francisco.