Porn game company to bypass ESRB, Sony, Ninty, MS; to create own adult game industry
D-Dub Software, a video game studio specializing in adult-themed games that involve a lot of *ahem* explicit sex and nudity (i.e. BoneTown, a PC game which makes GTA‘s Hot Coffee mod look not-so-Hot-after-all), is waging war against the ESRB and the three major console manufacturers. Since D-Dub can’t market their game out in the open, they’re now on a mission to take the first step in what they hope to be an eventual “adult video game industry” of their own making.
D-Dub Software, a video game studio specializing in adult-themed games that involve a lot of *ahem* explicit sex and nudity (i.e. BoneTown, a PC game which makes GTA‘s Hot Coffee mod look not-so-Hot-after-all), is waging war against the ESRB and the three major console manufacturers.
Since D-Dub can’t market their game out in the open, they’re now on a mission to take the first step in what they hope to be an eventual “adult video game industry.”
Their first step is basically to squeeze past ESRB, Sony, Nintendo, and Microsoft. Trying to avoid the ESRB’s grasp may be understandable given their situation, but why include the console manufacturers, you ask? As some of you may know, the big three aren’t quite friendly in licensing Adults Only (AO) games for their console.
D-Dub’s CEO commented the following:
It doesnÂ’t make sense. The ratings boards are not telling us that these games arenÂ’t for kids. We know that already. What theyÂ’re telling us is that adult games shouldnÂ’t exist at all. We donÂ’t agree, and neither does our customer base of adults who are interested in games that might include themes like sex, drugs, and language. Since theyÂ’ve made it so that games like ours canÂ’t be marketed and distributed through the channels other video games use, we are starting a new industry to get this game out to our customers.
Their move now is to push for online sales. “Through the channels other video games use” basically means retail. On top of the ESRB and the big three hounding AO titles, retailers themselves will hardly touch them, leaving the Internet as the only viable option for releasing BoneTown.
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