PS3 won’t be seeing price cuts soon

PlayStation 3 - Image 1  

Sony‘s Tokyo execs cautiously doused flames of hope that price cuts on the PS3 would be coming anytime soon. Even with the PS3’s faltering sales and the 65nm CELL production, Senior Vice President Takao Yuhara stressed that no additional price cut has been decided. But he has said that pricing is among the factors that SCE Japan is eyeing as it expects to break even in its poor game business performance by the next fiscal year. Yuhara added, “We may look at the price as part of our strategy to expand the market when the timing is right.”

The PS3 launched both in Japan and in the U.S. last November, but because of production problems that soon gave way to stock shortages, the console’s launch in Europe has been moved up all the way to March. With last year’s profit loss from October to December by 5%, Yuhara speculates that the turnout of the Â¥200 billion (US$ 1.6 billion) operating loss could be worse. And to think they actually invested more to market the PS3.

Sony hopes to break even in gaming during the following fiscal year, its end signalled by the PS3’s launch in Europe. He reiterated, “Such factors, including price cuts to some extent, are factored in” the company’s break even plans.

Via FOX News

PlayStation 3 - Image 1  

Sony‘s Tokyo execs cautiously doused flames of hope that price cuts on the PS3 would be coming anytime soon. Even with the PS3’s faltering sales and the 65nm CELL production, Senior Vice President Takao Yuhara stressed that no additional price cut has been decided. But he has said that pricing is among the factors that SCE Japan is eyeing as it expects to break even in its poor game business performance by the next fiscal year. Yuhara added, “We may look at the price as part of our strategy to expand the market when the timing is right.”

The PS3 launched both in Japan and in the U.S. last November, but because of production problems that soon gave way to stock shortages, the console’s launch in Europe has been moved up all the way to March. With last year’s profit loss from October to December by 5%, Yuhara speculates that the turnout of the Â¥200 billion (US$ 1.6 billion) operating loss could be worse. And to think they actually invested more to market the PS3.

Sony hopes to break even in gaming during the following fiscal year, its end signalled by the PS3’s launch in Europe. He reiterated, “Such factors, including price cuts to some extent, are factored in” the company’s break even plans.

Via FOX News

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