Rumor SMASH! Microsoft not buying Take-Two
Contrary to rumors, Microsoft‘s Shane Kim is saying that the company is not interested in buying Take-Two Interactive, and for good reason.
CNN‘s Chris Morris talks about the potentially powerful acquisition, citing Shane Kim and some pretty good reasons why Microsoft wouldn’t want to take over Take-Two:
One company that says it’s not in the running is Microsoft. Because today’s independent publishers are platform agnostic – that is to say, they build games for all major systems – taking over one would result in a massive revenue loss for Microsoft, as all development would be redirected toward the Xbox 360.
“We could never launch an acquisition bid at a third party publisher,” said Shane Kim, corporate vice president of Microsoft (Charts) Game Studios.
Of course, where there’s a will (for rumormongering), there’s a way. “Potential buyers” now include Ubisoft, Activision, Bono (care of Elevation Partners), and Rupert Murdoch’s News Corp. Sorry folks, Cthulthu won’t be making any bids this time, so consider that rumor smashed.
Contrary to rumors, Microsoft‘s Shane Kim is saying that the company is not interested in buying Take-Two Interactive, and for good reason.
CNN‘s Chris Morris talks about the potentially powerful acquisition, citing Shane Kim and some pretty good reasons why Microsoft wouldn’t want to take over Take-Two:
One company that says it’s not in the running is Microsoft. Because today’s independent publishers are platform agnostic – that is to say, they build games for all major systems – taking over one would result in a massive revenue loss for Microsoft, as all development would be redirected toward the Xbox 360.
“We could never launch an acquisition bid at a third party publisher,” said Shane Kim, corporate vice president of Microsoft (Charts) Game Studios.
Of course, where there’s a will (for rumormongering), there’s a way. “Potential buyers” now include Ubisoft, Activision, Bono (care of Elevation Partners), and Rupert Murdoch’s News Corp. Sorry folks, Cthulthu won’t be making any bids this time, so consider that rumor smashed.
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