Sam Fisher Rabbid and friends: Netherlands viral marketing
Viral marketing: when companies let YOU do the advertising. For free. One technique: make something amusing or strange, something worth talking about. Then people online will talk about it. Success: when the ads start doing the blog circuit. Eventually, it might become a meme. Then people will do something silly on YouTube.
The Netherlands “Stop de konijnen” (Stop the rabbits) campaign might have what it takes. It already looks like a meme. And it’s bizarre. We’re still smiling over the Sam Fisher Rabbid.
They even made it look like a campaign: “Partij tegen konijnen” (Party against rabbits). “Forget terrorism, forget the greenhouse effect, forget world famine: the rabbits are coming!”
Is the campaign working? Well, a few are speaking out with Rayman zuigt (Rayman sucks) and Wii zuigt (Wii sucks).
Stop de fanbojnen.
Viral marketing: when companies let YOU do the advertising. For free. One technique: make something amusing or strange, something worth talking about. Then people online will talk about it. Success: when the ads start doing the blog circuit. Eventually, it might become a meme. Then people will do something silly on YouTube.
The Netherlands “Stop de konijnen” (Stop the rabbits) campaign might have what it takes. It already looks like a meme. And it’s bizarre. We’re still smiling over the Sam Fisher Rabbid.
They even made it look like a campaign: “Partij tegen konijnen” (Party against rabbits). “Forget terrorism, forget the greenhouse effect, forget world famine: the rabbits are coming!”
Is the campaign working? Well, a few are speaking out with Rayman zuigt (Rayman sucks) and Wii zuigt (Wii sucks).
Stop de fanbojnen.