Sony keeps firm on shipment target

Despite numerous criticisms on Sony’s ability to meet the shipment targets for their newly-launched PS3, the company is set on keeping its target of shipping 2 million units by the end of December and six million by the end of March next year.

Says Sony President Ryoji Chubachi, “It is true that it took us sometime to bring the PS3 to mass production as blue laser availability worked as a bottleneck, but production has reached a certain level and judging from that level [the numbers] are within our reach.”

Meeting the projected numbers of units isn’t the only thing they’re keeping their eyes on. They also intend to hit the 5% operating profit margin mark for the year starting next year. With the way people have responded so far to the PS3, we don’t doubt that Sony just might be able to pull this one of. And of course, the March launch of the console in Europe is sure to give some plus points too.

Via Reuters

Despite numerous criticisms on Sony’s ability to meet the shipment targets for their newly-launched PS3, the company is set on keeping its target of shipping 2 million units by the end of December and six million by the end of March next year.

Says Sony President Ryoji Chubachi, “It is true that it took us sometime to bring the PS3 to mass production as blue laser availability worked as a bottleneck, but production has reached a certain level and judging from that level [the numbers] are within our reach.”

Meeting the projected numbers of units isn’t the only thing they’re keeping their eyes on. They also intend to hit the 5% operating profit margin mark for the year starting next year. With the way people have responded so far to the PS3, we don’t doubt that Sony just might be able to pull this one of. And of course, the March launch of the console in Europe is sure to give some plus points too.

Via Reuters