Sony PS1/PS2 PR Chief Quits

That Sony is gearing up for the launch of its PS3 is old news. The new news is that Molly Smith, Sony’s PlayStation PR Chief resigned after a 10-year run with the company. Smith, in fact, was at the hype-helm for PS1 and PS2. What exactly does a PR person do? In a nutshell, PR people are in charge of PR stunts and spins – beefing up the image of an individual, a company, or in Smith’s case, a product.

A PR stunt can make or break a company or a product. For example, a department store decided to drop live turkeys from a helicopter as a Thanksgiving PR stunt. The result was less than spectacular. Turkeys can’t fly and the birds ended up as feathered bombs falling on shoppers’ heads in the parking lot.

Molly Smith, as far as we know, didn’t pull a turkey while with Sony so we don’t think she left for bungling things up. But having dabble in PR ourselves there are other things that could make us hand in our resignation letter. Like if things are so bad no amount of stunts or spins can bring back the love (e.g. Michael Jackson’s career). We are not saying Smith left because of the PS3 situation. Maybe she just wants to spend more time with her family. Isn’t that what former Press Secretary Scott McClellan said when he left the White House?

Via NextGen

That Sony is gearing up for the launch of its PS3 is old news. The new news is that Molly Smith, Sony’s PlayStation PR Chief resigned after a 10-year run with the company. Smith, in fact, was at the hype-helm for PS1 and PS2. What exactly does a PR person do? In a nutshell, PR people are in charge of PR stunts and spins – beefing up the image of an individual, a company, or in Smith’s case, a product.

A PR stunt can make or break a company or a product. For example, a department store decided to drop live turkeys from a helicopter as a Thanksgiving PR stunt. The result was less than spectacular. Turkeys can’t fly and the birds ended up as feathered bombs falling on shoppers’ heads in the parking lot.

Molly Smith, as far as we know, didn’t pull a turkey while with Sony so we don’t think she left for bungling things up. But having dabble in PR ourselves there are other things that could make us hand in our resignation letter. Like if things are so bad no amount of stunts or spins can bring back the love (e.g. Michael Jackson’s career). We are not saying Smith left because of the PS3 situation. Maybe she just wants to spend more time with her family. Isn’t that what former Press Secretary Scott McClellan said when he left the White House?

Via NextGen