Sony’s Blu-ray DVD strategy not working?

Blu-ray and HD-DVD again.Is Sony‘s plan to introduce Blu-ray into every home working well? According to a new report by Reuters, that may not be the case.

According to Michael Goodman of the Yankee Group, the drive isn’t much of a bonus right now, given the need for Sony’s format to grow more mainstream to acquire greater success. “Blu-ray is adding US$ 150 to US$ 200 to the product,” he said. “They’ve created something that is not for today’s market. It’s not a market driver, it’s only driving the price higher.”

The rest of their report looks at it from both sides of the format wars, with the usual PR spin placed upon it by members of each side. While the Blu-ray side focused on how it would make the PS3 both a game machine and everyone’s beloved movie-playing machine, the HD-DVD side talked about how the HD-DVD extension offered a choice rather than forced a format.

While none of us can really tell which side will win the format wars, a quote from 1Up editorial director John Davison places everything into the perspective that most gamers intend to see the whole debacle through: “PS3 will live and die by the games it plays. The fact it’s a DVD player is a bonus, but not why people bought it.”

As much as we love the PS3, that’s definitely an important point to consider. What about you? Did you get a console with the purpose of watching movies on it?

Blu-ray and HD-DVD again.Is Sony‘s plan to introduce Blu-ray into every home working well? According to a new report by Reuters, that may not be the case.

According to Michael Goodman of the Yankee Group, the drive isn’t much of a bonus right now, given the need for Sony’s format to grow more mainstream to acquire greater success. “Blu-ray is adding US$ 150 to US$ 200 to the product,” he said. “They’ve created something that is not for today’s market. It’s not a market driver, it’s only driving the price higher.”

The rest of their report looks at it from both sides of the format wars, with the usual PR spin placed upon it by members of each side. While the Blu-ray side focused on how it would make the PS3 both a game machine and everyone’s beloved movie-playing machine, the HD-DVD side talked about how the HD-DVD extension offered a choice rather than forced a format.

While none of us can really tell which side will win the format wars, a quote from 1Up editorial director John Davison places everything into the perspective that most gamers intend to see the whole debacle through: “PS3 will live and die by the games it plays. The fact it’s a DVD player is a bonus, but not why people bought it.”

As much as we love the PS3, that’s definitely an important point to consider. What about you? Did you get a console with the purpose of watching movies on it?

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