Sony’s invitation to Toshiba and Microsoft: Blu-ray is the way

Don Elkund’s, executive VP of advanced technologies for Sony Pictures, logic is simple. The HD DVD format is good, but Toshiba (or Tosh, as he so familiarly puts it) can’t keep on dropping prices to attract consumers.

While the competition, Blu-ray, is definitely more expensive, the fact of the matter is that consumers are willing to pay that extra cost if it will turn out to be a profitable investment for them in the long run. Meanwhile, Acer has joined their side with the announcement of selling their PCs with Blu-ray drives. His conclusion, therefore? To invite Toshiba and Microsoft to join the Blu-ray camp.

Jaw-dropping, eh? But that’s not all. Rich Marty, VP for new business development, chimes in: “The DVD format was good, but profitability only lasted for a couple of years before there was no money to be had in the hardware market. We believe consumers are smart enough to realize the benefits and pay the extra accordingly.”

Nor are they worried about movie downloads via the internet. According to their calculations, Blu-ray has a good eight to 10 years ahead of the internet before it could catch up and entice audience to download instead of buying the format. “People aren’t interested in downloading videos at the moment. The internet is a good way of delivering music but not video.”

Yes, kids. Confidence is the key.

Via Pocket-lint

Don Elkund’s, executive VP of advanced technologies for Sony Pictures, logic is simple. The HD DVD format is good, but Toshiba (or Tosh, as he so familiarly puts it) can’t keep on dropping prices to attract consumers.

While the competition, Blu-ray, is definitely more expensive, the fact of the matter is that consumers are willing to pay that extra cost if it will turn out to be a profitable investment for them in the long run. Meanwhile, Acer has joined their side with the announcement of selling their PCs with Blu-ray drives. His conclusion, therefore? To invite Toshiba and Microsoft to join the Blu-ray camp.

Jaw-dropping, eh? But that’s not all. Rich Marty, VP for new business development, chimes in: “The DVD format was good, but profitability only lasted for a couple of years before there was no money to be had in the hardware market. We believe consumers are smart enough to realize the benefits and pay the extra accordingly.”

Nor are they worried about movie downloads via the internet. According to their calculations, Blu-ray has a good eight to 10 years ahead of the internet before it could catch up and entice audience to download instead of buying the format. “People aren’t interested in downloading videos at the moment. The internet is a good way of delivering music but not video.”

Yes, kids. Confidence is the key.

Via Pocket-lint