Sony’s success not in Microsoft and Nintendo’s hands

“It doesn’t depend on Nintendo or Microsoft – it depends on them.” That’s what Ready At Dawn Studios president Didier Malenfant told GamesIndustry.biz in an interview. Although for the most part he had been pointing out that the PSP was a great platform to work on, he also stressed the fact that the console giant’s success will be determined by it’s own actions.

He explained the many difficulties in entering the next-generation console market, the huge amount of money needed and how the transition of technology and equipment will be trying and slow at best. He said, “Next-gen involves a lot of money, it’s a big investment, and it’s going to be a difficult time of transition whether you’re Microsoft or Sony.”

Malenfant did admit that Sony’s image dropped some notches recently, but he elaborates that most number one companies also suffer image degradation. “You can see that with Microsoft with operating systems – after a while, you become the favourite target, ” he further explained.

Furthermore, he pointed out that the competition has been gaining blessings from Sony’s negative publicity. Microsoft, for one, has been able to hide most of the fact that the Xbox 360 isn’t selling much either. He later added, “[The Xbox 360] didn’t really have any good games until Gears of War came out.”

Ready At Dawn Studios produced a PSP-exclusive title, Daxter, some time ago and is now working with Sony on a new PSP game. Malenfant said that if the studio goes into next-gen development, it won’t exactly be aiming for the PS3. “It all depends on the prospect. It could be PS3 or 360 or both,” he claimed.

Via GamesIndustry

“It doesn’t depend on Nintendo or Microsoft – it depends on them.” That’s what Ready At Dawn Studios president Didier Malenfant told GamesIndustry.biz in an interview. Although for the most part he had been pointing out that the PSP was a great platform to work on, he also stressed the fact that the console giant’s success will be determined by it’s own actions.

He explained the many difficulties in entering the next-generation console market, the huge amount of money needed and how the transition of technology and equipment will be trying and slow at best. He said, “Next-gen involves a lot of money, it’s a big investment, and it’s going to be a difficult time of transition whether you’re Microsoft or Sony.”

Malenfant did admit that Sony’s image dropped some notches recently, but he elaborates that most number one companies also suffer image degradation. “You can see that with Microsoft with operating systems – after a while, you become the favourite target, ” he further explained.

Furthermore, he pointed out that the competition has been gaining blessings from Sony’s negative publicity. Microsoft, for one, has been able to hide most of the fact that the Xbox 360 isn’t selling much either. He later added, “[The Xbox 360] didn’t really have any good games until Gears of War came out.”

Ready At Dawn Studios produced a PSP-exclusive title, Daxter, some time ago and is now working with Sony on a new PSP game. Malenfant said that if the studio goes into next-gen development, it won’t exactly be aiming for the PS3. “It all depends on the prospect. It could be PS3 or 360 or both,” he claimed.

Via GamesIndustry