Take-Two plans to expand into Asia, gets senior exec to spearhead project

Take-Two Interactive Software, the distributor of Grand Theft Auto 4 (Xbox 360, PlayStation 3) and other games, has given word that it is planning to expand into Asia Pacific markets. The company has tapped an experienced senior executive to help them establish a foothold in Asia. For more information, don’t hesitate to click on the “read more” link below.

In a statement to the press, Take-Two Interactive Software, the distributor of Grand Theft Auto 4 (Xbox 360, PlayStation 3) and other titles, has announced of their plans to expand into Asia Pacific markets, namely Japan, China, and Korea.

Spearheading this project at his new position as Take-Two Interactive’s President for Asia is Hubert Larenaudie, an experienced senior executive who has worked in senior roles with Electronic Arts and Vivendi Universal Games.

Take-Two Interactive Software has set up quite a number of goals that they feel are imperative for them to accomplish in the region. Among these include expanding distribution in the Asia Pacific (APAC) for the Company’s interactive entertainment products, developing a strong presence in Japan, and establishing a meaningful online game operation, especially in China and Korea.

It might be interesting to wait and see if this move pays off for Take-Two Interactive since most of the games they’ve released seem to be targeted to western audiences.