Teenagers and Women: Heavy Gamers
Don’t be surprised if the people who beats you on online games seem to be getting younger and younger these days–because they really are!
The younger you are, the more chances that you’re a gamer. According to the latest NPD Group Study, 45% of “Heavy Gamers” and 1/3 of “Avid Console Gamers” are between the ages of 6-17 debunking the assumption that most hardcore players are within the 18-34 age bracket. Regarding the Gaming Handhelds 1 in 3 are aged 18 to 44. In short, there are more younger hardcore players than thought of initially.
There were other surprising results gathered from the survey. The ladies have begun to play harder – 21% of the mentioned “Heavy Gamers” are females. This supports the report by Nintendo last GC, stating that 44% of the NDS sales came from the women side. It used to be “Hide all the women and children,” now it’s “Where’s my little girl? She’ll beat this big boss in minutes.”
So should game developers and retailers focus mainly on the heavy gamers? According to Anita Frazier, they shouldn’t as there are more broader and larger consumer base than the Heavy Gamers. Whatever your age, sex, or race is… just keep on playing.
Via Gamasutra
Don’t be surprised if the people who beats you on online games seem to be getting younger and younger these days–because they really are!
The younger you are, the more chances that you’re a gamer. According to the latest NPD Group Study, 45% of “Heavy Gamers” and 1/3 of “Avid Console Gamers” are between the ages of 6-17 debunking the assumption that most hardcore players are within the 18-34 age bracket. Regarding the Gaming Handhelds 1 in 3 are aged 18 to 44. In short, there are more younger hardcore players than thought of initially.
There were other surprising results gathered from the survey. The ladies have begun to play harder – 21% of the mentioned “Heavy Gamers” are females. This supports the report by Nintendo last GC, stating that 44% of the NDS sales came from the women side. It used to be “Hide all the women and children,” now it’s “Where’s my little girl? She’ll beat this big boss in minutes.”
So should game developers and retailers focus mainly on the heavy gamers? According to Anita Frazier, they shouldn’t as there are more broader and larger consumer base than the Heavy Gamers. Whatever your age, sex, or race is… just keep on playing.
Via Gamasutra
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