“There is no format war in Australia,” says Sony on Blu-ray

Sony Australia is very confident in Blu-ray’s dominance over HD-DVD. Toshiba general manager Mark Whittard stated that the war is “far from over,” but Sony Australia managing director Carl Rose begged to differ.

“Let’s get things in perspective here. Despite all the hyperbole whipped up in the media, so far there is no format war in Australia,” Rose said at the Experience More event in Sydney.

To back it up, Sony unveiled statistics that show Blu-ray’s massive advantage over the competing high-def format. “You’ve just got to take a look at the industry support and the sales figures to see that,” Rose added.

A chart Rose dished out reveal that Blu-ray takes the lead in hardware alone, even without the PS3 numbers. The BDP-S1, Sony’s new standalone Blu-ray player, released last month gave Sony an edge over HD-DVD players with an 80:10 ratio, he said.

“The S1 joined PlayStation 3 in the market and as a result, over 90 per cent of the High Definition packaged media sales are on the Blu-ray format,” he continued. Another player with a lower price, the S300 which will ship this September, is expected to “fuel the market” in Australia.

Sony Australia is very confident in Blu-ray’s dominance over HD-DVD. Toshiba general manager Mark Whittard stated that the war is “far from over,” but Sony Australia managing director Carl Rose begged to differ.

“Let’s get things in perspective here. Despite all the hyperbole whipped up in the media, so far there is no format war in Australia,” Rose said at the Experience More event in Sydney.

To back it up, Sony unveiled statistics that show Blu-ray’s massive advantage over the competing high-def format. “You’ve just got to take a look at the industry support and the sales figures to see that,” Rose added.

A chart Rose dished out reveal that Blu-ray takes the lead in hardware alone, even without the PS3 numbers. The BDP-S1, Sony’s new standalone Blu-ray player, released last month gave Sony an edge over HD-DVD players with an 80:10 ratio, he said.

“The S1 joined PlayStation 3 in the market and as a result, over 90 per cent of the High Definition packaged media sales are on the Blu-ray format,” he continued. Another player with a lower price, the S300 which will ship this September, is expected to “fuel the market” in Australia.