THQ preps multi-million dallar campaign for WWE SmackDown vs. Raw 2008

THQ and JAKKS have revealed the details for their global promotional campaign for WWE SmackDown vs. Raw 2008 (PS3, PS2, PSP, Xbox 360, Wii, DS). The multi-million dollar marketing strategy will include a global TV campaign, print ads, tournaments, and the franchise’s first-ever launch event at Toys’R’Us.

WWE SmackDown vs. Raw 2008 is scheduled for a November 13 release in North America.

THQ and JAKKS Pacific have announced a global marketing campaign for THQ’s multiplatform title WWE SmackDown vs. Raw 2008 (PS3, PS2, PSP, Xbox 360, Wii, DS). The multi-million dollar promotional campaign kicked off with Monday Night RAW. The cross-platform marketing strategy for WWE SmackDown vs. Raw 2008 also includes:

–A global TV campaign in eight different countries, including advertising, broadcast and event sponsorships
Print advertising in consumer publications and holiday buyer guides, including a Nintendo-specific campaign
–A comprehensive online campaign including advertising, a demo campaign via Xbox Live Marketplace for the Xbox 360, as well as the annual roster reveal and daily Superstar profiles campaign on IGN
–A worldwide gaming tournament where top SmackDown vs. Raw gamers will win the opportunity to compete at the 6th Annual THQ Superstar Challenge in Orlando, FL, which kicks off WrestleMania 24 weekend
–First-ever launch event for the franchise at Toys’R’Us Times Square, including an appearance and autograph signing by WWE Superstar Rey Mysterio
–Retailer-specific promotions including Superstar appearances, exclusive gift with purchase opportunities, co-marketing with WWE DVD and more
–Wireless promotions through major carriers

“The WWE SmackDown vs. Raw 2008 global marketing campaign is the most comprehensive effort to date for the SmackDown vs. Raw franchise,” said Nelo Lucich, vice president of interactive, JAKKS Pacific. “We are excited by the unique game play delivered across an impressive seven systems and look forward to the upcoming launch of this year’s game.”

WWE SmackDown vs. Raw 2008 is scheduled for a November 13 release in North America.

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