Total HD delayed to 2008
It was earlier reported that Total HD, Warner Home Video‘s dual-format disc which unites Blu-ray and HD-DVD in one two-sided medium will launch late this year. However, Studio VP Dan Miron now says it will probably come in 2008.
He says that the company recognizes that there’s a market for both formats and there definitely is shelf space for their dual-format SKU. Ultimately, it was decided that they’ll come out with it “when it’s right” and “when it makes sense.”
“There is no expiration date on the viability of this concept, so weÂ’re not in a rush to do it,” affirms Steve Nickerson, Warner’s senior VP for Marketing.
The rationale behind the product, says Miron, is to try and avoid saturating the market with different formats that carry the same content. With Total HD, not only is it universally applicable, it’s also one less SKU to sell for the company.
Via Video business
It was earlier reported that Total HD, Warner Home Video‘s dual-format disc which unites Blu-ray and HD-DVD in one two-sided medium will launch late this year. However, Studio VP Dan Miron now says it will probably come in 2008.
He says that the company recognizes that there’s a market for both formats and there definitely is shelf space for their dual-format SKU. Ultimately, it was decided that they’ll come out with it “when it’s right” and “when it makes sense.”
“There is no expiration date on the viability of this concept, so weÂ’re not in a rush to do it,” affirms Steve Nickerson, Warner’s senior VP for Marketing.
The rationale behind the product, says Miron, is to try and avoid saturating the market with different formats that carry the same content. With Total HD, not only is it universally applicable, it’s also one less SKU to sell for the company.
Via Video business
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