Confirmed: US$ 100 price cut for Sony Blu-ray player
It was only yesterday that we reported about Sony’s rumored decision to do a hefty US$ 100 price cut on its Blu-ray players. Now, the rumors have been confirmed: Sony‘s BDP-S300 is now only US$ 499, just about half the price when it was launched six months ago. Growing demand for next generation technology and falling production costs led to the price cut, Sony said.
This also means that Sony’s Blu-rays can now be more competitive with the HD-DVD player format; Toshiba currently sells its HD-DVD players for only less that US$ 300.
Sony and Toshiba have pit themselves against each other in the war between Blu-ray and HD-DVD, and analysts say that the competition is causing confusion for the consumers, that it may be best to wait it out and see which of the two formats comes out as the winner.
Consumers aren’t the only ones divided between the Blu-ray vs. HD-DVD conflict – the electronics and entertainment industry feel the heat as well, with Samsung, Dell, and Apple supporting Blu-ray; NEC, Sanyo, and other companies backing up the HD-DVD format. Meanwhile, Disney as well as 20th Century Fox preferred to stay with Sony, while Universal opted for HD-DVD.
It was only yesterday that we reported about Sony’s rumored decision to do a hefty US$ 100 price cut on its Blu-ray players. Now, the rumors have been confirmed: Sony‘s BDP-S300 is now only US$ 499, just about half the price when it was launched six months ago. Growing demand for next generation technology and falling production costs led to the price cut, Sony said.
This also means that Sony’s Blu-rays can now be more competitive with the HD-DVD player format; Toshiba currently sells its HD-DVD players for only less that US$ 300.
Sony and Toshiba have pit themselves against each other in the war between Blu-ray and HD-DVD, and analysts say that the competition is causing confusion for the consumers, that it may be best to wait it out and see which of the two formats comes out as the winner.
Consumers aren’t the only ones divided between the Blu-ray vs. HD-DVD conflict – the electronics and entertainment industry feel the heat as well, with Samsung, Dell, and Apple supporting Blu-ray; NEC, Sanyo, and other companies backing up the HD-DVD format. Meanwhile, Disney as well as 20th Century Fox preferred to stay with Sony, while Universal opted for HD-DVD.
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