Games consoles aren’t really used for movies, says research firm
War between high-def formats is hot, with software sales in favor of Sony. It’s no secret that the PS3 alone brings Blu-ray players to millions of households, and 360’s HD-DVD drive attachment can attract plenty of customers.
Even so, research firm The Diffusion Group have found out that game consoles aren’t that significant in the numbers of movies being played at home.
Research based on 2000 households with consoles that double as multimedia players reveal that only 13% actually view movies on the same machine they play games. Out of that, 74% are still using the good ‘ol DVD for their entertainment, while almost a quarter enjoy online services to purchase or rent videos online.
Director of primary research and author of the report Dale Gilliam III stated:
TodayÂ’s next-generation games consoles such as the Xbox 360 or Sony PS3 are true digital multimedia powerhouses. Yet very few of these devices are connected to the Internet and, even though these same platforms may feature a high-definition DVD playback system, very few consumers are using them for non-gaming media applications.
Get a lowdown of other findings they’ve published in their report:
- Approximately half of U.S. broadband households have at least one game console (GC) in the home with 15% having two or more game consoles;
- Among broadband households that own a game console, 52% have a console in their family or living room, compared to 24% with a GC in the second bedroom, and 21% with a GC in the den or game room;
- Though the majority (80%) own a console capable of playing DVDs, only 30% stated that they owned a console and that it actually enabled DVD playback – a fact that demonstrates how poorly many consumers understand the capabilities of today’s game consoles and a major barrier to persuading consumers to start using these platforms for non-gaming media consumption.
- Among those that own a game console connected to the Internet, 42% have used their game console to watch an Internet-based movie on their TV.
War between high-def formats is hot, with software sales in favor of Sony. It’s no secret that the PS3 alone brings Blu-ray players to millions of households, and 360’s HD-DVD drive attachment can attract plenty of customers.
Even so, research firm The Diffusion Group have found out that game consoles aren’t that significant in the numbers of movies being played at home.
Research based on 2000 households with consoles that double as multimedia players reveal that only 13% actually view movies on the same machine they play games. Out of that, 74% are still using the good ‘ol DVD for their entertainment, while almost a quarter enjoy online services to purchase or rent videos online.
Director of primary research and author of the report Dale Gilliam III stated:
TodayÂ’s next-generation games consoles such as the Xbox 360 or Sony PS3 are true digital multimedia powerhouses. Yet very few of these devices are connected to the Internet and, even though these same platforms may feature a high-definition DVD playback system, very few consumers are using them for non-gaming media applications.
Get a lowdown of other findings they’ve published in their report:
- Approximately half of U.S. broadband households have at least one game console (GC) in the home with 15% having two or more game consoles;
- Among broadband households that own a game console, 52% have a console in their family or living room, compared to 24% with a GC in the second bedroom, and 21% with a GC in the den or game room;
- Though the majority (80%) own a console capable of playing DVDs, only 30% stated that they owned a console and that it actually enabled DVD playback – a fact that demonstrates how poorly many consumers understand the capabilities of today’s game consoles and a major barrier to persuading consumers to start using these platforms for non-gaming media consumption.
- Among those that own a game console connected to the Internet, 42% have used their game console to watch an Internet-based movie on their TV.
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