Microsoft promises best Xbox 360 Christmas ever
Online site MCV UK recently had a chat with Microsoft Senior Regional Director for Northern Europe Neil Thompson regarding their company’s marketing plans for this coming holiday season.
With the release of Halo 3 and other high-profile titles coming up, the Xbox 360 is in a good position to run away with the lion’s share of the market this Christmas. Thompson shared that Microsoft will be spending tens of millions of dollars in marketing alone just to entice costumers to pick its console and software products over the competition. The official said:
It’s the most expensive time of year to spend money. It is pivotal, we have heavyweight activity and you will see Xbox 360 very clearly above the line. We’re working very hard with retailers to ensure we do a great job in-store and out of store. It will be a big 360 Christmas out there this year.
Neil Thompson then shared that despite having an early lead over Sony and Nintendo, Microsoft can’t be too confident and that they have to keep on finding ways to widen their consumer base. Aside from keeping the core gamers happy, the senior director said as well that they have to create content for the mass audience.
“We definitely want to work with people beyond the gaming arena. There’s definitely a space between gaming and movies that there is a lot of energy around. It’s just finding the balance between bringing the joys of gaming and the emotion and connections from the audience you get with a film,” commented Thompson.
Via MCVUK
Online site MCV UK recently had a chat with Microsoft Senior Regional Director for Northern Europe Neil Thompson regarding their company’s marketing plans for this coming holiday season.
With the release of Halo 3 and other high-profile titles coming up, the Xbox 360 is in a good position to run away with the lion’s share of the market this Christmas. Thompson shared that Microsoft will be spending tens of millions of dollars in marketing alone just to entice costumers to pick its console and software products over the competition. The official said:
It’s the most expensive time of year to spend money. It is pivotal, we have heavyweight activity and you will see Xbox 360 very clearly above the line. We’re working very hard with retailers to ensure we do a great job in-store and out of store. It will be a big 360 Christmas out there this year.
Neil Thompson then shared that despite having an early lead over Sony and Nintendo, Microsoft can’t be too confident and that they have to keep on finding ways to widen their consumer base. Aside from keeping the core gamers happy, the senior director said as well that they have to create content for the mass audience.
“We definitely want to work with people beyond the gaming arena. There’s definitely a space between gaming and movies that there is a lot of energy around. It’s just finding the balance between bringing the joys of gaming and the emotion and connections from the audience you get with a film,” commented Thompson.
Via MCVUK
About The Author
