Saints Row Demo Downloaded 350,000 Times In Its First Week
Showing just how effective the use of the Xbox Live Marketplace is in distributing pre-release demos of Xbox 360 games, THQ has revealed that the recently released Saints Row demo was downloaded 350,000 times during its first week online. With such impressive numbers, we can say that THQ‘s massive media marketing blitz was successful.
“We’ve put significant resources behind the Saints Row marketing campaign, generating tremendous buzz with creative grass roots efforts and the strategic timing of pre-release content,” said THQ’s senior vice president of worldwide marketing, Bob Aniello.
“Our multi-million dollar advertising campaign will continue to fuel anticipation in the weeks leading up to launch and we believe extensive plans for post-launch downloadable content will further establish it as a must-have title this holiday season,” he added.
So far, downloadable pre-release demos for Xbox 360 games has been very successful, with Fight Night Round 3 said to have enjoyed a 40 percent demo-to-purchase conversion rate following the release of its demo. Meanwhile, the Dead Rising demo is currently one of the ten most popular activities among 360 owners with Live connectivity – with strong US sales pushing the full game to second in the same list behind Call of Duty 2.
With all these big numbers showing up, maybe it’s not too farfetched to imagine that full versions of new games will be released and made available on the Marketplace in the near future.
Via Games Industry
Showing just how effective the use of the Xbox Live Marketplace is in distributing pre-release demos of Xbox 360 games, THQ has revealed that the recently released Saints Row demo was downloaded 350,000 times during its first week online. With such impressive numbers, we can say that THQ‘s massive media marketing blitz was successful.
“We’ve put significant resources behind the Saints Row marketing campaign, generating tremendous buzz with creative grass roots efforts and the strategic timing of pre-release content,” said THQ’s senior vice president of worldwide marketing, Bob Aniello.
“Our multi-million dollar advertising campaign will continue to fuel anticipation in the weeks leading up to launch and we believe extensive plans for post-launch downloadable content will further establish it as a must-have title this holiday season,” he added.
So far, downloadable pre-release demos for Xbox 360 games has been very successful, with Fight Night Round 3 said to have enjoyed a 40 percent demo-to-purchase conversion rate following the release of its demo. Meanwhile, the Dead Rising demo is currently one of the ten most popular activities among 360 owners with Live connectivity – with strong US sales pushing the full game to second in the same list behind Call of Duty 2.
With all these big numbers showing up, maybe it’s not too farfetched to imagine that full versions of new games will be released and made available on the Marketplace in the near future.
Via Games Industry
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