30% of 360 owners ask: what’s XBLA?
Following a report from a few days ago where we found out that 60% of PS3 owners never even heard of Blu-ray, this one just takes the cake. According to a survey done by research firm Frank N. Magid Associates, 30% of Xbox 360 owners haven’t even heard of Xbox Live Arcade.
The study called in 1,800 households, 149 of which had an Xbox 360. A hundred fifty households might be a skinny number to base earth-shattering theories on, but we shall report their findings nonetheless:
- 42% of the 360 owners have used XBLA but are only going for free games
- 28% of the 360 owners have used XBLA but have actually bought games
- 30% of the 360 owners haven’t heard of XBLA
That’s a pretty sizeable chunk. And to think that, all this time, people in our comments keep complaining/reasoning out that Xbox 360 is just all about online capabilities, when we have here a 30% ratio of 360 owners who don’t even know about its online capabilities in full. If anything, this 30% represents the fact that there are some people out there who are pretty much content with an Xbox 360 even without the XBLA.
Following a report from a few days ago where we found out that 60% of PS3 owners never even heard of Blu-ray, this one just takes the cake. According to a survey done by research firm Frank N. Magid Associates, 30% of Xbox 360 owners haven’t even heard of Xbox Live Arcade.
The study called in 1,800 households, 149 of which had an Xbox 360. A hundred fifty households might be a skinny number to base earth-shattering theories on, but we shall report their findings nonetheless:
- 42% of the 360 owners have used XBLA but are only going for free games
- 28% of the 360 owners have used XBLA but have actually bought games
- 30% of the 360 owners haven’t heard of XBLA
That’s a pretty sizeable chunk. And to think that, all this time, people in our comments keep complaining/reasoning out that Xbox 360 is just all about online capabilities, when we have here a 30% ratio of 360 owners who don’t even know about its online capabilities in full. If anything, this 30% represents the fact that there are some people out there who are pretty much content with an Xbox 360 even without the XBLA.
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